Consumers today have increasing control over when and where they choose to engage with brands. This shift from a world in which the brand controlled the delivery of its message to one where the consumer is in charge requires a deep understanding of the individual on both a macro and micro level in order to produce meaningful engagement and brand experiences.
Strategic Consulting is at the core of virtually everything Epsilon does and can be best described as meeting at the crossroads of “Art & Science”. Data provides the foundation, Analytics delivers interpretation and Technology fuels the process. But it's our Strategic Consulting group that delivers the perspective. Driven by forward-thinking architects, Epsilon's “end-to-end” strategic planning process provides the linkage across our various disciplines to deliver plans that provide solutions to our clients’ business challenges in a way that optimizes ROI, moves business forward and most important, effects the bottom line. Our comprehensive approach generates marketing intelligence on all levels — Brand, Consumer, Marketplace and Channel.
Epsilon's Strategic Consulting group includes vertical industry specialists who have a unique understanding of category business models and associated marketing ecosystems.
Specifically, our Strategic Consulting group provides:
- Marketplace assessment
- Prime prospect profiles, targeting & customer experience design
- Competitive analysis
- Implementation design & process plan covering technology through engagement
- Marketing mix allocation and investment justification
- Measurement criteria & projections