Epsilon's established industry leadership helps keep clients up-to-date on the latest privacy issues, public policy, deliverability and product features that may affect their marketing programmes. Our active role and established presence on key industry committees and councils assures that every client receives the latest information and best practices available in the marketplace today.

Industry Association Memberships & Expertise


Direct Marketing Association (DMA)

• Founding member of the Interactive Marketing Advisory Board (DMA IMAB) and executive, educational and council committee member
• Chairman of the DMA IMAB's Council for Responsible Email (CRE)
• Marketing Technology & Internet Council member
• Lead author of the industry's first email delivery best practices document (issued by the CRE)
• DMA/AIM Email Authentication Webinar series lead by Epsilon and AOL - Summer 2004
• Published education whitepaper in partnership with The DMA: "Authentication, Accreditation & Reputation - For Marketers!" - Summer 2005
• DMA Financial Services, DM Days and DMA06 Programme Committee Member

Email Authentication Implementation Summit 2005 (EAIS)

• Founding organiser and the only ESP on the event Steering Committee including Microsoft, Symantec & The DMA
• Held on July 12, 2005, the EAIS 2005 was an unprecedented industry gathering supported by more than three-dozen organisations and attended by 500 IT and eCommerce Executives
• Founding developer of http://www.EmailAuthentication.org - a first of its kind, free online information clearinghouse on the latest authentication solutions and how to implement them.
• Presenter at Email Authentication Summit

Messaging Anti-Abuse Working Group (MAAWG)

• The first major Email Service Provider to join

Email Service Provider Coalition (ESPC)

• Receiver Relations Committee
• Technology Committee
• Legislative Committee
  
  
  
  
  

TRUSTe

• Compliant with the latest privacy practices under the Privacy Seal programme
• Member of EU Safe Harbor Privacy Seal Programme, adhering to European privacy laws
• TRUSTe/Epsilon Email Privacy Best Practices White Paper & Webinar - Fall 2006
  
  

Direct Marketing Club of New York (DMCNY)

Serve as an educational resource and information provider for direct marketers