Marketing Spending and Technology Trends 2006 & Beyond

Speakers:

Michael Della Penna, Chief Marketing Officer, Epsilon
Peter Girard, Senior Director, Marketing — Corporate Communications, Epsilon

Join in on this virtual seminar where you will gain insightful knowledge and takeaways pertaining to marketing spending, innovative technology trends, and the importance of database marketing. This two part series will explore overall spending of marketers and their utilization of different channels, modern and traditional, and its impact on the target audience in question. The emergence of widespread database marketing will also be discussed and how it can work in favor of the direct marketing process.

Sessiont One: The Pie
December 12, 2006 - Online 1:00 P.M. - 2:00 P.M. EST

This session examines marketers’ reported budget allocations by channel in 2006, focusing on contrasts between traditional and interactive channels, direct and broadcast channels, and trackable and untrackable channels to capture relative budget-share and spending trends.

Session Two: Looking Forward from Database Marketing’s Watershed Year
December 19, 2006 - Online 1:00 P.M. - 2:00 P.M. EST

This session will build a prediction for the future, combining fluid market conditions, emerging technology, a media market in flux, and the search for the next critical channel.

Register Now!