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> Epsilon Asia Pacific Insight Newsletter > December 2008
  Newsletter > Asia Pacific > 2008 > December   Past Issues
  The Pacific Conquest  
 
Hamish McLennan photoInterview with Hamish McLennan, Global CEO of Y&R, about the opportunities for Asian-Pacific companies to deliver better value to US consumers in a recession, as well as their customers at home.
  
 
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  Research Reports
  > Image-rich email messages draws fewer clicks
  Market Inbriefs
  > China Internet Banking Report 2008 glances into online banking users in China
  > Australia trials nationwide children safe filtering
  > China’s youths have the highest online time-spend
  > World’s unsolicited mail level drops
  > New rules on the US curb online gambling
  Industry Events
  > Anti-Spam China Annual Conference 1/6/2009
  > China Adworld 2009 1/7-8/2009
  > The 6th Future of Interactive Advertising 1/29/2009
  Epsilon Media Centre
  > CMO Survey 2 — Epsilon Survey Shows Chief Marketing Officers of Leading U.S. Brands Haven’t “Friended” Social Networking Sites
  > Epsilon Signs Multi-Year Agreement with Marriott International, Inc.
Expert's Column
Email success depends on the relevancy of your messages
One of the simplest rules of marketing – make it relevant – is also one of the easiest to break when sending to a mass audiences.
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Ask The Experts
How effective is Refer-a-Friend in building databases?
Kevin Mabley explains how refer-a-friend campaigns can help drive acquisition efforts in 2009.
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e-Marketing Tips
5 Tips to engage the unengaged
Do you know 20-50% of the consumers on most house lists are dormant? Discover the must-dos when building an email reactivation campaign.
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Legal Update
New law against illegal credit card activity in China underway

Hong Kong’s unsolicited electronic messages ordinance 2007

China’s regulations on internet email services 2006
   
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