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> Epsilon Asia Pacific Insight Newsletter > November 2008
  Newsletter > Asia Pacific > 2008 > November   Past Issues
  A tiger among the bears  
 
KV ImageInterview with Miles Young, the incoming CEO, The Ogilvy Group on Asia's rising influence on global marketing trends and industry challenges in a downturn. Discover why you need to put a premium on creativity; how companies can increase their share of voice in a recession and why the West's monopoly on ideas is over.
 
 
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  Research Reports
  > Relevance is the secret to open up customers
  > How many is too many promotional emails?
  Market Inbriefs
  > Men and women diverge in online use
  > Australian business investment in digital services to exceed $17 billion in 2009
  > QQ.com Games tops Asia Online survey
  > China surpasses U.S. in broadband
  Industry Events
  > Australia Digital Lifestyle Show & eGames Expo 11/14-16/2008
  > Brand Couture Congress 11/18-19/2008
  > ad:tech Shanghai 2008 11/25-26/2008
  Epsilon Media Centre
  > Alliance Data's Epsilon Signs Agreement with Beech-Nut Nutrition Corporation
  > Survey Records Shift in Blue Chip Marketing Spend
Expert's Column
Email success hinges on your reputation
A sender's reputation is like a credit score - you need to establish a positive track record and prove you are not a risk.
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Ask The Experts
My email open rate is dropping, what can I do?
Cavan Downes, Strategic Services Director, Asia-Pacific, explains how you can stop a slide in open rate
  Read More
e-Marketing Tips
5 tips to get your email opened
Discover five must-dos from Epsilon for maintaining a respectable and healthy email open rate
  Read More
Legal Update
China’s regulations on internet email services 2006

Hong Kong’s unsolicited electronic messages ordinance 2007

Shenzhen fights online ID theft through legislation
   
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