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> Relevance is the secret to open up customers
Extract from Epsilon International’s Asia Pacific Consumer Email Survey 2008		 > Research Reports
  Keywords : email content relevance, email targeting Date : 11-15-2008
 
Newsletter > Asia Pacific > 2008 > Nov > Research Reports
Roughly two-thirds of respondents (66%) said they were open to sharing more personal information with marketers if it helped target future offers to meet their needs,. One-third of the respondents (33%) said they would delete the email if it was not written in their native language, while another 39% said they would click through emails for relevant content regardless of language.
 
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