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> Epsilon Asia Pacific Insight Newsletter > Aug 2009
  Newsletter > Asia Pacific > 2009 > Aug   Past Issues
  STOP PRESS! We’re Different in Asia:
latest insights into APAC consumers' online habits		  
  Marketing in Social MediaAre you really talking a language your customers can understand? Epsilon’s recent Global Consumer Email Study highlights the need for localised, customer-centric, rather than campaign-centric marketing.

  
 
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  Research Reports
  > Over 70% of Australian internet users visited a social networking site in June
  > Online ad value in HK grew 4.4% in H1 2009 with Finance sector tops the spender chart
  > Consumer confidence in Asian and BRIC markets soar in Q2 2009
  > Personal recommendations and brands' websites are the most trusted forms of advertising in China
  Market Inbriefs
  > APAC fixed broadband subscribers to grow 17% reaching 182 million by end-2009, despite more going mobile
  > Chocolate, soda and salty snack suffer biggest cutback by Singaporean food shoppers
  > Smartphones users worry more of losing their phones than web virus or phishing attack
  > Online communities drive firms' social responsibility
  > Dell shows prototype at China Mobile platform launch
  Industry Events
  > ad:tech Tokyo 2009 9/2-3/2009
  > 2009 China Internet Conference, Beijing 9/15-17/2009
  Epsilon Media Centre
  > How Epsilon quietly but successfully rose above the direct-marketing competition
Experts Column
Promote Your Email Marketing Programme In-house
Marketing professionals these days need to be able to elaborate and present an end-to-end plan that makes sense from all angles. Here are five actionable steps you can take to promote your email marketing programme from within.
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e-Marketing Tips
5 Real-Time Email Messaging
Best Practices
Are you making the most of real-time messaging campaigns? Here are five best practices to help you maximise these opportunities to engage your customers.
  Read More
Legal Update
Malaysia government cancels Net censorship plan


Hong Kong’s Unsolicited Electronic Messages Ordinance 2007


China’s Regulations on Internet Email Services 2006
 
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