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> Epsilon Asia Pacific Insight Newsletter > July 2009
  Newsletter > Asia Pacific > 2009 > July   Past Issues
  Social Media and Marketing: Let’s Be Friends!  
  Marketing in Social Media Jeremy Woolf, Senior Vice President at global PR agency TEXT 100 and a regular commentator on new media developments picks up the gauntlet on behalf of social networks everywhere and looks towards their huge potential for marketers.

  
 
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  Research Reports
  > Email Marketing's ROI Probably Closer To $130 Than $43.52
  > Email, IM, SMS Use Vary By Country; Spam Universal
  > China steps up on ranking in adspend and share on internet to reach 15% in 2011
  > Social networking hits 65% online penetration
  > RSS feeds are one of bloggers’ most-trusted channels
  Market Inbriefs
  > Australian gamer exchanged stolen virtual money for real cash
  > June marked the highest phishing rate to date
  > Facebook’s new user settings to open up more personal information public
  > Alibaba enters Vietnam
  > MobiFone offers free email services on mobile phone in Vietnam
  Industry Events
  > Marketing Agency Of the Year 2009, Singapore 7/30/2009
  > Online Retailer Australia 8/18-19/2009
  Epsilon Media Centre
  > Purple@Epsilon Wins Four Prestigious NEDMA Awards
Experts Column
How to Stop Your Viral Going Spiral
Everyone loves viral marketing - except when the laugh is on you. We look at the background to marketing’s most contagious medium, and offer some basic rules for avoiding fatal infection.
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e-Marketing Tips
5 Ways to Proactively Guard Your Email Programme Against Phishing
Let’s look at how you can protect customers from phishing emails without suspending your email communications programme.
  Read More
Legal Update
China outlaws virtual money for trading services in real life



Hong Kong’s Unsolicited Electronic Messages Ordinance 2007



China’s Regulations on Internet Email Services 2006
   
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