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> Epsilon Asia Pacific Insight Newsletter > March 2009
  Newsletter > Asia Pacific > 2009 > March   Past Issues
  When the Going Gets Tough  
 
KV ImageEvery business worldwide is digging in for the worst recession since at least the 1940's and advertising budgets are, as ever, the first to fall under the axe. The one bright spot for businesses that still need to market their products and services is e-Marketing. A look at five reasons why, in a recession, e-Marketing comes out fighting to win.

  
 
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  Research Reports
  > Most world's messages sent by mobile
  > Direct mail spending down in 2008
  > Advertising across Asia Pacific falls
  > Global execs' top online fears
  Market Inbriefs
  > Two more print magazines fold
  > Semantic Web will have privacy built-in
  > Nippon TV's VOD reported profit first time
  Industry Events
  > ROI Digital Award 2009 3/26/2009
  > Travel Distribution Summit Asia 4/1-2/2009
  Epsilon Media Centre
  > Epsilon Survey Shows the Benefits of Permission-based Email Marketing Transcend the E-Commerce World
Experts Column
Marketing by Numbers - Building an Email Marketing P&L
It begins with a database and ends with ROI. Do you know if that email marketing campaign of yours was profitable? Sure, it had lots of eyeballs - but did it make money? Today, you need to know.
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e-Marketing Tips
5 Tips for Effective Email Copywriting
Now more than ever solid copywriting skills are key to the success of any campaign. Here are 5 practical tips to help drive responses to your email copy.
  Read More
Legal Update
Australia Police Hacking Bill Passed

China to Announce New Measures on Foreign Internet Game Companies

Chinese Government is to Impose Straighter Regulation to Publishing Internet Maps

Hong Kong's Unsolicited Electronic Messages Ordinance 2007

China's Regulations on Internet Email Services 2006
   
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