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> Epsilon Asia Pacific Insight Newsletter > Oct/Nov 2009
  Newsletter > Asia Pacific > 2009 > Oct/Nov   Past Issues
  The Customer Experience  
  Customer Database







Multi-channel marketing (MCM) is challenging. Get it right and you can create a dynamic and engaging brand experience across multiple touch points and channels; get it wrong and you can damage your brand. Yet even the once aloof luxury brands are now realising that MCM will be the key to marketing success over the coming years.

 
 
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  Research Reports
  > 40 Million Urban Indians Using Mobile Banking
  > Integrated Marketing Trends for 2010
  > 8% of Internet Users Account for 85% of all Clicks
   


See All Research Reports
  Market Inbriefs
  > Asian Travelers Want to Fly By Mobile
  > B2B E-Commerce in China Worth $250m in Q3
  > Chinese Domain Names Coming to Singapore Soon
  > iPhone Holds 21% Market Share in Australia
  > Japan's Mobile Marketing Trends: McDonald's Case Study
   


See All Market Inbriefs
  Industry Events
  > Saigon Digital Marketing Winter ’09 11/24/2009
  > dm360 Awards 2009 12/3/2009
  > The 4th India Digital Summit 12/3-4/2009
  Epsilon Media Centre
  > Epsilon Partners with Alterian for Social Media Monitoring and Analysis
  > Epsilon Wins DMA Analytic Challenge
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Experts Column
Put a Price on Your Data
Client-related data arrives on its own, costs nothing to source or maintain, and has little or no value. No? Well that’s what your company’s balance sheet says. It’s time to treat data with the respect it deserves and value it as a corporate asset.
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e-Marketing Tips
Data Asset Management: Top tips
to ensure data driven marketing
success
Often undervalued, and rarely given the care and attention it needs, your customer data is key to driving business insights and growing revenue.
  Read More
Legal Update
Three-strikes piracy deterrent not for S’pore


Chinese telecos’ Launch Mobile Anti-Spam Measures


Hong Kong’s unsolicited electronic messages ordinance 2007

China’s regulations on internet email services 2006
 
   
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