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> Epsilon Asia Pacific Insight Newsletter > Aug 2010
  Epsilon Asia Pacific > Newsletter > Past Issues > 2010
  China’s Zero-Interest Credit Card Conundrum  
 
Credit Card Marketing in China







China’s new consumer-goods-hungry middle class has taken to credit cards in a big way: 3-5 cards each is the norm. However, only some10% of the million upon million issued are ever activated. Tony Cheung, Vice President, China of Epsilon, explains the background and offers.
  
 
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  Research Reports
  > Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers
  > China Trumps US in Mobile Internet & App Use
  > Australian Retailers: Are Your Promotions Really Promoting Your Brand?
  > Mobile Gaming Market Hits $800 Million in 2010
  > Wi-Fi And Coupons Attract Fast Food Breakfasters
  > Web Most Effective Way to Reach Local Audiences Worldwide
  > Email Dominates Mobile Web Time
   

See All Research Reports
  Market Inbriefs
  > Asia Telcos Lack Insight Into Subscribers’ Data Usage
  > Cash Use In Singapore Drops As e-transactions Climb
  > Digital Marketing Trends: View From Vietnam
  > Social Media Marketing - The Japanese Way
  > Facebook Top Social Networking Site In India
  > Google, Yahoo Optimise E-Mail For the iPad
   

See All Market Inbriefs
  Industry Events
  > Search Engine Strategies - Hong Kong 09/13-14/2010
  > iMedia Brand Summit Australia 09/13-15/2010
  > Social Networking World Forum - Asia 2010 09/22-23/2010
   

See Other Industry Events
  Epsilon Media Centre
  > Alliance Data’s Epsilon Signs Expansion Agreement with Unilever
  > India Today Group Digital Signs Email Services Agreement with Epsilon
Resource Centre
US Multi-channel Customer Experience Study 2010
(Credit Card Marketing Report)

- The survey of over 180 consumers who recently opened up a new credit card uncovered the experience throughout the selection process, revealing a huge opportunity for credit card marketers to engage with the evolving consumers.
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中文版下载
Experts Column
Last Call for CRM 101
Paid search is now a global industry worth around US$31 billion (according to ZenithOptimedia). On the other hand the global CRM industry is only a fraction of this in value as a market, but the knowledge and services that are provided from within drive customer contact strategies that regularly deliver an ROI many multiples of that of your latest key words. Here are 5 tips to ensure you build profitable customer relationships that see customers returning over and over again without a trip to their nearest search engine.
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e-Marketing Tips
China Email Distribution: Five Ways to Avoid Roadblocks
Tony Cheung gives advice to newcomers and veterans alike on a Chinese email route map that, although rapidly evolving, is still very different from what most outsiders are used to.
  Read More
Legal Update
Singapore Data Protection Law Still Under Review

New Thought: Should or Would Consumers Pay for Privacy?

China’s Regulations on Internet Email Services 2006
   
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