Epsilon International
> Epsilon Asia Pacific Insight Newsletter > December 2011
  Epsilon Asia Pacific > Newsletter > Past Issues > 2011
  Data Paralysis – are you searching for a cure?  

Data Paralysis – are you searching for a cure?

The challenge with data-driven direct marketing is that most companies collect, store and access data in a variety of different ways. Dominic Powers, SVP & MD, International Operations, Epsilon International, reminds today’s marketers the importance of single customer view to show the true picture of customer insight.

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  Research Reports
  > Smartphones Drive In-Store Traffic Said 31% of Retailers Worldwide
  > Customer Data, Social Media and Mobile Top Marketing Priorities for CMOs Worldwide
  > Global Holiday Shopping Top Gifts List Revealed
  > Australians Don’t Materialise Their Love of Local Made Because of Price and Unclear Definition
  > Discount Offers Drive Consumers’ Following or Liking on Social Media

See All Research Reports
  Market Inbriefs
  > India’s Retail FDI Revision Got Shelved
  > Coach and Taobao Form Anti-Counterfeit Alliance
  > China.com’s Parent Company Files for Bankruptcy
  > APAC Adspend To Rise 7.2% in 2012
  > Sales Forces Fail To Convert and Online Continues to Decline in Prospect Generation

See All Market Inbriefs
  Industry Events
  > China Internet Industry Annual Meeting 01/11/2012
  > Click Asia Summit 01/15-17/2012
  > 6th India Digital Summit 01/18-19/2012
  > 5th India Loyalty Summit & Awards 02/1-2/2012
  > Online Marketing Strategies Summit 02/13-15/2012
  > iStrategy Global Digital Media Summit 02/21-22/2012
  > e-Commerce Solution Fair 03/1-2/2012
  > ad:tech Sydney 03/14-15/2012
  > 5th Mobile Commerce Summit Asia 03/20-22/2012
  > Retail World Australia 03/20-21/2012

See Other Industry Events
  Epsilon Media Centre
  > Epsilon Expands Strategic Consulting and Advanced Analytics Capabilities in Asia Pacific Region
Thought-Leadership Sharing
A Global Study of Customer Loyalty
Epsilon Loyalty Study 2011
Conducted in three developed countries: Australia, Canada and the US, and three emerging countries: China, India and Brazil, the Study marked interesting differences on brand perceptions and consumer attitudes between developed and emerging nations.
  Access the Reports
Experts Column
Working in the Dark: Getting Clear Sight of Analytics
It’s time for marketers to really grasp how to make the most of analytics. Misconceptions, poor understanding and sometimes, sloppy application are usual shortfalls that hold back marketers from benefiting from smart and advanced analytics to drive greater ROI.
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e-Marketing Tips
Email Unsubscriptions: Turning A Negative Into A Positive
When an email unsubscription process is thoughtful, it actually aids engagement and perhaps even prevents customers from opting out. Charles Head, Epsilon’s Account Director in UK highlights 10 top nuggets to turn an email opt out into an opportunity.
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Legal Update
New Casino Ad Control in Singapore, Prior Approval Required For All Activities

Jiangsu’s New Personal Data Protection Regulation, Live in January 2012, Defines Unlawful Data Collection Practice and Penalty Structure, Paving Way for China’s National Law

EU’s New General Data Protection Regulation Under Draft Proposes Compliance by Companies Outside EU And 5% Global Turnover Fines for Breaches

Taiwan’s New Personal Information Protection Act (PIPA) Under Draft Applies to Entities Outside of Taiwan And Proposes More Severe Penalties

APEC Leaders Endorse Cross-Border Privacy Rules 
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