Epsilon International
> Epsilon Asia Pacific Insight Newsletter > March 2012
  Epsilon Asia Pacific > Newsletter > Past Issues > 2012
  In 15 years time...  

Data Paralysis – are you searching for a cure?

In the last 15 years so much has changed so radically in the way people interact with information that it seems more like 150 linear years of innovation and industrialisation. During Epsilon’s 42 plus years tenure it has survived the Internet’s growing pains and prospered in its maturity. But what of the next 15 years. What changes can we foresee for 2027, and will the ride be just as bumpy?

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  Thought Leadership Sharing
  > Deliverability and Sender Reputation Management
Do you know 80% of email delivery problems are sender reputation related? To understand what reputation is, how it is calculated, and to establish one from scratch are essential for all digital marketers.

Download Whitepaper (English)
  Chinese version will be available at
epsilon.com/cn on March 30
  Research Reports
  > 32% Emerging-market Consumers Use “Social” Customer Service
  > Asian Countries Rank Top Globally For Media Consumption
  > Facebook Dominates Australian Online Ad Publisher Rankings
  > China’s Key Internet Stats Rival the US and Japan
  > SE Asian challengers twice as profitable as developed world multinationals

See All Research Reports
  Market Inbriefs
  > Global: Consumers retain lust for luxury despite recession
  > Global: Android app ads account for up to 75 percent of battery drain
  > Australia: Share-a-Coke campaign drove Coca-Cola FB traffic 870%
  > China: Car Sales Likely to Be Flat in China This Year
  > India: FMCG brands up pace in India

See All Market Inbriefs
  Industry Events
  > SES Shanghai 04/16-18/2012
  > Online Retail World Asia & The Internet Show Asia 04/25-27/2012
  > eCommerce & Payments World Australia 04/30/2012

See Other Industry Events
  Epsilon Media Centre
  > Independent Research Firm Cites Epsilon as a Leader in the Loyalty Program Service Provider Category
Expert's Column
DM Manifesto
Direct Marketing was once the ugly duckling in the CMO’s kit bag. Digital has reinvigorated the discipline – the rules are the same but the game is played so much faster – compelling every marketer to become a better direct marketer. When DM is done well it can build a brand experience, generate a response and develop a relationship.
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e-Marketing Tips
Connecting the Dots with Real-Time Messaging
Real-Time messaging has become extremely important in these days, where the consumer is “always on”. If marketers miss this element in their communication strategy, they risk of losing the most opportune time for good customer response.
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Legal Update
Global Do Not Track ‘most promising’ for meaningful consent

GSMA launched global Privacy Design Guidelines for mobile apps development as data protection frameworks for EU, OECD, USA and APAC

Effective on 16 March 2012, mandatory real identity registration to use microblogging service in China

China’s New Data Protection Regulations Took Effect on 15 March 2012

Philippines’ first Data Privacy Act, modeled on the EU Data Protection Directive, expects to go live soon

Hong Kong Privacy Commissioner offers 3 “Guidance Notes” for complying with Data Privacy Ordinance

ICC Issues Policy Statement on Issues Related to Cross-Border Law Enforcement Access to Company Data

Digital Advertising Alliance Supports Browser-Based Choice Mechanism

Singapore: Personal data protection law to be tabled by Q3

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