Epsilon International’s team of marketing professionals and analysts will help you gain clear and actionable insight across numerous areas in email communication efforts throughout the customer lifecycle from acquisition to retention, loyalty and reactivation.  A sampling of services include:  

Email Communications Quick Start:  We will help jumpstart your email programmes by working with you to define goals/objectives, coach you on best practices, and aid in developing a strategic and tactical plan.  Email and Website Competitive Tracking and Positioning Analysis:  Build immediate brand positioning opportunities via email and Website marketing with a quantitative analysis. Email Activity Analysis:  Go beyond the basic metrics of opens and clicks to gain insight into how your customers’ responses have evolved over time. Email List Growth Evaluation:  Understand your list growth trends and identify opportunities to generate new, high performing email addresses for your file. Email Longitudinal Response Analysis:  Move towards a more customer-focused strategy by identifying distinct behaviour patterns to build new mailing segments and strategies based on historical customer response.

Email Communications Improvement Audit: Our experts will conduct a complete audit of your email programme that will result in new insights and recommendations for improving your results.

For more information on Epsilon International’s marketing services, click below.

• Email Acquisition
• Email Creative
• Campaign Management
• Delivery Optimisation