Email Change of Address (ECOA)/List Hygiene
We know clients have devoted time and effort into building strong relationships with their client base. A quick change in email address, however, can sever that relationship in seconds. According to the latest research, nearly one-third of customers will change their email addresses within the next year as a result of a job or ISP change. Epsilon International offers clients a way to retain their otherwise lost relationships by implementing a permission-based Email Change of Address (ECOA) and email list hygiene programme. With an ECOA and email list hygiene programme, in-house lists are scrubbed of all bounced email addresses, suppressed against a master file of known, undeliverable email addresses, corrected (syntax, format errors) and reconnected with users who have given permission to have marketers obtain their new email addresses. By reducing email bounces, clients are able to improve delivery rates, reduce blocking issues and lower their overall acquisition costs significantly, while retaining valuable customer relationships and recapturing lost revenue.

List Brokerage Co-Registration Append/Enhancement

For more information on Epsilon International’s marketing services, click below.

• Interactive Strategic Services
• Email Acquisition
• Email Creative
• Campaign Management
• Delivery Optimization