DREAMmail

Epsilon International's DREAMmail platform gives you unmatched capabilities to:

• Put the right message in front of each customer at the right time
• Maximise the impact of your marketing budget
• Build customer loyalty
• Measure campaign effectiveness while the campaign proceeds

Advanced Segmentation and Data Management Contact frequency control Avoid list churn and fatigue. Customer segmentation and targeting Segment by demography, interests or purchase history-vary targeting by campaign. List enhancement Keep lists accurate, up-to-date, and permission-based. Inbound mail processing Respond fast and right to customer requests like change of address or new subscriptions.

Dynamic Personalisation and Campaign Optimisation

Test content, layout and subject line
Run tests for multiple messages within each segment. DREAMmail automatically deploys the most effective content to the rest of the list.

Reach customers primed to buy with Triggered Messaging
Automatically send messages to reach customers on family birthdays, anniversaries, or special holidays.

Centralise customer communications with Real-Time Messaging
Take advantage of automated transactional communications to up-sell and cross-sell.

In-depth Campaign Analysis and Reporting

Evaluate ROI and email tactics
Quick, accurate evaluation.

Watch responses in real-time
Active Tracking gives you the ability to see real-time results.

Really get to know your customers
Drill down to the individual email address.