January 27, 2005 - BtoB
E-mail marketing resolutions for 2005
BtoB's E-mail Marketer Insight asked e-mail experts to come up with dos and don'ts for e-mail marketers as they make their marketing resolutions for 2005....
January 14, 2005 - ClickZ Experts
The Spam Reality/Show
No, CAN-SPAM is not a "miserable failure," as was widely misreported by news-deprived media outlets over the holidays. One example of why it isn't is a very powerful, this-means-you message the FTC sent marketers this week...
January 5, 2005 - MediaPost
Bigfoot CEO Joins Mediaspace Board
Mediaspace Solutions, a Norwalk, Conn.-based advertising planning agency, announced Tuesday that it would add Bigfoot Interactive CEO Al DiGuido to its board of directors...
January 4, 2005 - DIRECT
Bigfoot's DiGuido Joins Mediaspace Board
Al DiGuido, CEO of Bigfoot Interactive, has joined the board of directors of Mediaspace Solutions. Mediaspace specializes in placing newspaper advertisements...
February 24, 2005 - VentureWire Professional
E-mail Mktg Co Bigfoot Interactive Plans International Expansion
After ending the year 2004 with a positive balance sheet and six consecutive quarters of profitability, BigFoot Interactive Inc. - a New York-based provider of e-mail communications and marketing systems - is now ready to expand internationally...
March 31, 2005 - BtoB
Experts address deliverability issue at DMA event
Deliverability remains an issue for e-mail marketers, who continue to see messages blocked at various stages: by ISPs or corporate servers, and by recipients who delete messages that look like spam or that are not relevant...
March 31, 2005 - MediaPost (registration required)
Adware Firms Up The Ante On Anti-Spyware
...A study by Bigfoot Interactive released earlier this month revealed that 55 percent of online users said they had been infected with spyware, and 82 percent...
March 29, 2005 - Ad Age (registration required)
Phishing Overtakes Spam As Online Consumer Worry
"Phishing" and ID theft have superseded spam as a consumer Internet worry, according to a survey by the e-mail marketing firm Bigfoot Interactive...
March 29, 2005 - DIRECT
DMA Plans E-mail Deliverability Panel on Thursday
The Direct Marketing Association will present a panel on navigating e-mail deliverability in the authentication age this Thursday, March 31, at the DMA's headquarters in New York...
March 28, 2005 - DM News
Skepticism Greets New IBM Anti-Spam Technology
IBM touts its new FairUCE anti-spam technology as a drastic improvement over current spam filters, but some in the commercial e-mail industry view the technology with skepticism...
March 21, 2005 - Computerworld
A Moving Plea for Help
A mother who has just lost her son in the recent tsunami in Sri Lanka wails into the lenses of rolling cameras. In another scene, in hushed tones, a little girl explains, "Mother went to the shore and didn't come back."...
March 21, 2005 - Sales & Marketing Management
The Spam Diet Plan
To the relief of many a weary e-mail users, spam, or unwanted commercial e-mail, is down from last year. A new report from Bigfoot Interactive tracks this welcome virtual trend...
March 17, 2005 - ClickZ News
Integrated Marketers: DMA Absorbs AIM
The Association for Interactive Marketing (AIM) is no more. Today, it was absorbed by its parent, The Direct Marketing Association (DMA), which acquired AIM, officially founded in 1996, as an independent subsidiary in 1998...
March 15, 2005 - Dow Jones Online Retail Report
4 Tips For Improving E-mail Marketing Campaigns
Spam is down and e-mail conversion rates are up, but not all is perfect in the world of e-mail marketing. The effort by Internet service providers and consumers to reduce spam has resulted in some of retailers' e-mails - even those that consumers opted-in for - not being delivered...
March 10, 2005 - BtoB Online
Tips for using rich media in e-mail
With the increasing penetration of broadband and new Internet technologies, more b-to-b marketers are taking advantage of rich media in e-mail campaigns...
March 10, 2005 - Marketing Sherpa
Quick Wrap-Up Notes: Bigfoot Interactive Email Summit Attendees Reveal 5 Frustrations
What's making major emailers grit their teeth with frustration? Surprise -- deliverability's not on the list. Turns out most problems these days can be summed up as office politics...
March 9, 2005 - DIRECT
Spam Volume Down, Says Bigfoot Survey
A majority of consumers say unsolicited e-mail volume has decreased and that they receive more relevant communications that they did a year ago, according to a survey by Bigfoot Interactive Inc...
March 9, 2005 - Online Media Daily
Bigfoot: Spam On Decline, But Spyware Plagues Consumers
THE GOOD NEWS IS THAT consumers report receiving less spam than in the past, but the bad news is that most say they've been infected with spyware, according to a study commissioned by e-mail marketer Bigfoot Interactive...
March 9, 2005 - DM News
Survey: Spam Slips, Consumers Say
A new survey from e-mail marketing firm Bigfoot Interactive shows 57 percent of consumers strongly or somewhat agreed that the amount of spam they received during the past year decreased...
March 9, 2005 - ClickZ Network
Consumers Say: E-Mail Ad Relevance Up in Last Year
Almost 60 percent of consumers say e-mail they receive from businesses are more targeted and relevant than messages received from the same companies one year ago, according to a study Bigfoot Interactive/RoperRSW study...
March 9, 2005 - CRM Today
Less Spam, More Relevance in the Inbox Today Than One Year Ago
Bigfoot Interactive, a provider of strategic, ROI-focused email communications solutions and marketing automation technologies, announced the results of a new nationwide survey of consumer perceptions of spam and Internet security at its 2nd Annual PROfile Email Summit in New York City...
March 9, 2005 - Internet Retailer
Consumer poll finds less spam, more relevant messages in inboxes
A majority of consumers surveyed by e-mail services provider Bigfoot Interactive say that the volume of spam in their inboxes has lessened and that the e-mail they get from companies they do business with has become more targeted and relevant over the past year...
March 9, 2005 - Catalog Age
Live from the Profile E-mail Summit: Scaling the Plateau
"It's time to change the rules if we want to continue the growth of the e-mail medium," Jim Nail, senior analyst at Forrester Research, said during the opening session at Big Foot Interactive's Profile E-mail Summit Agenda earlier this week...
March 9 , 2005 - DM News
Forrester's Nail: Current E-Mail Practices Hitting Plateau
Jim Nail, principal analyst at Forrester Research, looked to stir things up at Bigfoot Interactive's Profile E-Mail Summit yesterday...
April 22, 2005 - ClickZ
Bigfoot Interactive joined the Messaging Anti-Abuse Working Group
The company has more ties to the biggest direct marketers than any other e-mail firm. Bigfoot holds a seat on The DMA's Ethics Policy Committee and its Interactive Marketing Advisory Board...
April 21, 2005 - Internet Retailer
E-mail campaigns reaching for greater relevancy with more personalization
Marketers are continuing to use permission-based e-mail as a means of driving customer relationships and marketing ROI, but the rules have changed since the earlier days of "blast and batch," says Michael Della Penna, CMO of e-mail services provider Bigfoot Interactive...
April 20, 2005 - The DMA
SEALED AND DELIVERED: Traditional Mistakes With E- Mail Creative
Having worked in the direct marketing industry for nearly 20 years, I have witnessed traditional direct marketing evolve from the dawn of Internet marketing into today's fully integrated marketing efforts via numerous online channels. For me, one of these channels in particular presents the most exciting opportunity for direct marketers: E-Mail...
April 19, 2005 - DM News
Bigfoot: Delivery, Click-Through Rates Climb
Overall e-mail delivery rates reached 94 percent each for the media and retail markets while financial services generated 91 percent, according to a fourth-quarter 2004 vertical benchmark analysis from e-mail marketing firm Bigfoot Interactive's work for clients...
April 18, 2005 - Catalog Age
Avoiding the Most-Common Mistakes Marketers Make After Acquiring an E-mail Address
Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive...
April 13, 2005 - Internet Retailer
Retailer e-mail deliverability hovers near the all-time high
Retail and catalog marketers saw an overall delivery rate of 94% in the fourth quarter, according to the quarterly vertical benchmark analysis for e-mail communications released by e-mail services provider Bigfoot Interactive Inc...
April 12, 2005 - MediaPost
Pew: Spam Persists, But Less Bothersome
SPAMMERS ARE STILL CLOGGING E-MAIL in-boxes, but Web users don't mind as much as they used to, according to a recent report by the Pew Internet & American Life Project...
April 6, 2005 - destinationCRM
Dispatch - On The Move
Bigfoot Interactive, a provider of strategic, email communications solutions and marketing automation technology, has appointed Jonathan Guttenberg to vice president of strategic development.
April 6, 2005 - MediaPost
Bigfoot Appoints New Exec
E-MAIL MARKETING MAMMOTH BIGFOOT INTERACTIVE Tuesday announced the appointment of Jonathan Guttenberg as vice president of strategic development...
April 5, 2005 - Internet Retailer
Bigfoot Interactive Names Jonathan Guttenberg Vice President of Strategic Development
Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of Jonathan Guttenberg to the position of vice president of strategic development...
April 5, 2005 - DMA Newsstand
Bigfoot Interactive Names Jonathan Guttenberg Vice President of Strategic Development
Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of Jonathan Guttenberg to the position of vice president of strategic development...
April 5, 2005 - BtoB
Bigfoot wins b-to-b clients in first quarter
Bigfoot Interactive announced it added four b-to-b clients in the first quarter: ADP, CIGNA, Merck and Quark. About 10% of the e-mail marketing services company's business is b-to-b...
April 1, 2005 - CRM Today
Bigfoot Interactive Adds Premiere Brands to Client Roster
Bigfoot Interactive, a provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced the addition of several premiere brands to a growing client roster...
April 1, 2005 - ClickZ News
Execs & Accounts for April 1, 2005
Bigfoot Interactive added numerous e-mail marketing clients in the first quarter. Wins include Expedia, Northwest Airlines, Verizon, Harper Collins, CIGNA, Minnesota Life Insurance, GE Consumer Products, Quark and World Vision International.
May 27, 2005 - DM News
MSN Launches Spam-Fighting Services
E-mail marketing firms were pleased with yesterday's news that Microsoft launched services to help ISPs fight spam and phishing...
May 20, 2005 - DM News
E-Mail Summit Set for July in NY
The Direct Marketing Association is among a few dozen organizations and firms underwriting the Email Authentication Implementation Summit 2005 planned for July 12 at New York Marriott Marquis Hotel...
May 9, 2005 - Crain's
Bigfoot Interactive Becoming E-mail Monster
Registration Required
May 4, 2005 - The DMA
The Top 5 Creative Tips for Successful E-Mail Marketing
Having worked in the direct marketing industry for nearly 20 years, I have witnessed traditional direct marketing evolve from the dawn of Internet marketing into today's fully integrated marketing efforts via numerous online channels...
June 30, 2005 - ClickZ
E-Mail: The Secret Weapon in Customer Retention
In the new economy, we marketers are manic about acquiring customers rather than retaining the ones we already have. Yet it costs the average business 5 to 10 times more to acquire a new customer than to retain an existing one.
June 30, 2005 - BtoB
DMA, Bigfoot issue white paper
The Direct Marketing Association and e-mail marketing company Bigfoot Interactive today announced the release of a white paper that will educate marketers about authentication, accreditation and reputation, among other key e-mail marketing topics.
June 29, 2005 - Target Marketing
Bigfoot Interactive Releases Latest Benchmark Analysis
Strategic e-mail communications solutions provider Bigfoot Interactive released its quarterly vertical benchmark analysis for e-mail communications campaigns launched and delivered in Q1 2005...
June 29, 2005 - BtoB
Bigfoot Offers E-mail Services To Amazon.com Enterprise Retailers
Bigfoot Interactive has agreed to offer its DREAM e-mail technology platform, marketing automation tools and professional services to Amazon Services. The addition of DREAM will enable the Amazon.com subsidiary to offer retailers an automated e-mail platform and e-mail services.
June 29, 2005 - DM News
Amazon Provides DREAM E-Mail Platform
Amazon Services Inc., a subsidiary of Amazon.com that provides Amazon's technical and retailing expertise to online retailers, said yesterday it would offer Bigfoot Interactive's e-mail technology platform to its retail partners. Amazon Services Inc., a subsidiary of Amazon.com that provides Amazon's technical and retailing expertise to online retailers, said yesterday it would offer Bigfoot Interactive's e-mail technology platform to its retail partners...
June 29, 2005 - Internet Retailer
Retailer e-mail delivery near all-time high in Q1, Bigfoot says
Retailers? e-mail delivery rates ranged between 94% and 95% in the first quarter, the third consecutive quarter in that range, according to the quarterly vertical benchmark analysis for e-mail communications released by Bigfoot Interactive, an e-mail service provider. Deliverability is defined as total e-mails attempted minus all failures...
June 28, 2005 - TechNewsWorld
Adoption of Alternate E-Mail Security Technologies Pushed
The adoption earlier this month of a new e-mail security technology by e-commerce merchant Amazon.com, Internet service provider RoadRunner and Internet security firm IronPort Systems signals what industry watchers say might be the start of a trend that will harden e-mail from phishing and spamming attacks...
June 27, 2005 - ClickZ
E-mail Delivery Rates Up, Click Rates Mixed
The latest trend reports from Bigfoot Interactive and DoubleClick found that more messages are reaching their destination, but fewer are being read...
June 27, 2005 - MediaPost
Bigfoot: Editorial Newsletters Attain 97.6 Percent Delivery Rate
E-MAILS FROM MEDIA COMPANIES HAD a delivery rate of 95 percent in the first quarter, with editorial newsletters managing a 97.6 percent delivery rate, according to a new report by e-mail marketing services company Bigfoot Interactive...
June 23, 2005 - ClickZ
Sender ID Alerts Pushed to Hotmail Users
Microsoft has begun alerting MSN Hotmail users when an inbound message fails to authenticate under the company's Sender ID protocol...
June 22, 2005 - DIRECT
Hotmail Beefs Up Sender ID with Alert Notices
E-mail provider MSN Hotmail put some muscle behind anti-spam protocol Sender ID today with the launch of a new tool that will notify users when an e-mail message?s sender can?t be verified...
June 14, 2005 - E-Commerce Times
Consumers Remain at Great Risk from Spamming, Phishing
Consumers who doubt their own ability to avoid ID theft from bad e-mail will not get much solace from Blue Security's survey results on how hackers are mining e-mail addresses and passwords...
June 2, 2005 - ClickZ
Spam Wars Episode III: Revenge of the Phish
Like Star Wars, "Spam Wars" is a story unfolded in a series of disjointed episodes, and with varying degrees of success. Here we are, halfway through 2005, and it appears we're witnessing the first solid victories against spam in years...
July 28, 2005 - ClickZ
The Power of Personas in E-Mail
Lately, I've met with many leading brands in a variety of vertical markets to talk e-mail. Inevitably, these conversations gravitate toward e-mail strategies and plans...
July 20, 2005 - EmailAuthentication.org
Al DiGuido Presents at Email Authentication Summit
Nearly 500 attendees enjoyed this cross-industry collaborative initiative to improve the security and reliability of email and to protect customers, users and online brands from the persistent threats of spam, phishing, and email fraud...
July 15, 2005 - ClickZ News
E-Mailers Lobby FTC for Opt-Out Sunset Provision
E-mail marketers are lobbying the Federal Trade Commission (FTC) to add a sunset provision to the CAN-SPAM Act that would allow e-mail addresses to be automatically removed from suppression files after five years...
July 15, 2005 - ClickZ News
Reviewing the CAN-SPAM Act
Hard to believe it was only two years ago the FTC held a three-day Spam Forum in Washington, D.C., to gather expert input and opinion to prepare for the legislation that become the CAN-SPAM Act of 2003...
July 14, 2005 - 1to1 Privacy (Registration Required)
The Opt-in Debate: Does Your Business Benefit?
Back in the late 1990s IBM wanted to forge stronger bonds with its best customers via email. The company did something that, at the time, was considered revolutionary...
July 13, 2005 - ClickZ News
Marketers Take Their Tech Medicine at Authentication Summit
Worlds collided yesterday as an estimated 500 marketers and information technology executives met in a summit on e-mail authentication...
July 11, 2005 - BtoB Online
Known Sender
The crippling spam problem continues to pose huge challenges for legitimate e-mail marketers. In addition to spam, deliverability roadblocks such as filters and blacklists, and fraudulent schemes like phishing and spoofing...
July 1, 2005 - Destination CRM
In The News
Bigfoot Interactive has forged an agreement with Amazon Services, a subsidiary of Amazon.com, to offer its DREAM email technology platform, marketing automation tools, and professional services as part of the outsourced e-commerce solution Amazon Services develops for enterprise retail clients...
August 25, 2005 - ClickZ
Five Fantastic E-Mail Tactics
It's an age-old story: it's easier to point out what's wrong than what's right. We've all experienced it. For every compliment, there are 20 complaints. The negative angle sells -- it's juicy, controversial, and at times appropriate and helpful in motivating change. I, too, have been guilty of this and can be critical of marketers' messaging tactics in the hopes of facilitating change through best practices...
August 18, 2005 - BtoB
Ask The Expert - Michael Della Penna
Answer: Leveraging e-mail to build customer relationships requires a strategic approach and commitment to the customer through the creation of relevant, timely e-mail communications throughout the customer lifecycle...
August 2005 - CMO
Return to Sender
To authenticate or not? That is the question when it comes to e-mail marketing...
September 26, 2005 - DM News
Samsung Electronics Picks Bigfoot
Samsung Electronics Co. Ltd. asked Bigfoot Interactive, New York, to manage its e-mail marketing.
The South Korean electronics giant will use Bigfoot's DREAM technology platform as an ASP solution. Bigfoot clients include Amazon Services, Expedia, Target and JP Morgan Chase & Co...
September 22, 2005 - Internet Retailer
New Anti-spam Measures From Broadband Providers Can Hurt E-mail Delivery
New limits on simultaneous SMTP connections and volume rates put in place by a growing number of local broadband providers are making it more difficult for e-mail marketers' messages to get through to consumers, according to a Bigfoot Interactive white paper released this week...
September 22, 2005 - ClickZ
The Broadband Slow Down
Navigating the complex e-mail delivery landscape continues to be a major challenge for many marketers, particularly those running in-house software solutions. ISPs and mailbox providers continue to evolve their policies and procedures rapidly and often dramatically. This is evident across many of the local cable and DSL service providers who also offer e-mail services...
September 21, 2005 - DM News
Bigfoot: Local ISP Changes Hurt E-Mail Delivery
Though e-mail delivery rates stayed strong in the second quarter, problems with local broadband providers are affecting delivery, according to Bigfoot Interactive's latest benchmark report released yesterday...
September 21, 2005 - MediaPost Publications
E-Mail Deliverability Rates Climb To 95.7 Percent
E-MAILS SENT BY RETAILERS ACHIEVED a delivery rate of 95.7 percent in the second quarter--up from 93.9 percent in the first three months of the year, according to new data released by e-mail marketing services company Bigfoot Interactive...
September 20, 2005 - BtoB Online
Bigfoot Interactive Says Deliverability Remains Strong
New York-Overall e-mail deliverability was 94.4% in the second quarter, according to Bigfoot Interactive. The e-mail marketing solutions provider said in its "Q2 2005 Email Benchmark Results" report, released Tuesday, that retail promotional messaging deliverability was 95.9% of e-mails measured, and media editorial messaging was at 98%. Bigfoot said increasingly relevant marketing messages in clients' e-mail initiatives account for the high deliverability rates...
September 20, 2005 - Internet Retailer
Retail Promotional E-mail Hits Record Delivery Rate, Study Says
Promotional e-mail sent by retailers reached a record 95.9% delivery rate in the second quarter, Bigfoot Interactive said in its quarterly benchmark study.
The retail industry's rate was one and a half percentage points higher than the average for all industries at 94.4%, Bigfoot said...
September 12, 2005 - The New York Times
In Separate Deals
The Epsilon division of Alliance Data Systems in Dallas reached an agreement to acquire Bigfoot Interactive in New York for about $120 million. Investors in Bigfoot include J. P. Morgan Partners and Flatiron Partners...
September 12, 2005 - Kiplinger's
Alliance Data Systems: Processing Growth
Zach Shafran, manager of Ivy Science & Technology fund, likes companies that use science and technology to dramatically change what they do and how they do it. He particularly looks for firms that can grow earnings at least 20% over the next three to five years. Among his favorites is Alliance Data Systems (ADS)...
September 9, 2005 - Internet Retailer
Alliance Data buys e-mail marketing company Bigfoot Interactive
Alliance Data Systems Corp., provider of transaction services, credit services and marketing services, has acquired e-mail marketing company Bigfoot Interactive. It will become part of Alliance Data's Epsilon subsidiary. Alliance Data paid $120 million. Bigfoot has annual sales of $30 million. The company did not release details about Bigfoot's earnings...
September 9, 2005 - Media Buyer Planner
Epsilon Grows Direct Capabilities with Bigfoot Acquisition
Credit card transaction and marketing services provider Epsilon will acquire email marketing giant Bigfoot Interactive, MediaPost reports. The agreement, announced Thursday, says the acquisition will occur within a month. Epsilon will defer all of its interactive marketing and communications to Bigfoot - soon to be know as Epsilon Interactive - giving Epsilon access to Bigfoot's integrated marketing platform capable of delivering segmented and customized programs across multiple channels including direct mail, email, and call centers. The $120 million deal is expected to give Epsilon a stronger presence in the financial and retail verticals...
September 9, 2005 - Media Post Publications
Epsilon Buys Bigfoot For $120 Million
EPSILON, A CREDIT CARD TRANSACTION and marketing services provider, will acquire e-mail marketing giant Bigfoot Interactive within a month, per an agreement announced Thursday. Epsilon, part of Alliance Data Systems, will defer all of its interactive marketing and communications business to Bigfoot, or Epsilon Interactive, as it will now be known...
September 9, 2005 - Computer Business Review
Epsilon steps up to buy Bigfoot Interactive
Epsilon Data management Inc, a subsidiary of financial and marketing services firm Alliance Data Systems Corp, is buying New York-based Bigfoot Interactive Inc, a privately held provider of email marketing automation solutions, for around $120m...
September 9, 2005 - DM News
Epsilon Acquires Bigfoot Interactive for $120 Million
Relationship marketing company Epsilon, a division of Alliance Data Systems Corp., Dallas, said yesterday that it will buy Bigfoot Interactive for $120 million in cash...
September 8, 2005 - NewYorkBusiness.com
Bigfoot To Be Bought By Larger Data Processor
(AP) — E-mail marketer Bigfoot Interactive agreed to be bought by Alliance Data Systems Corp., a provider of payment processing and credit services, for about $120 million...
September 8, 2005 - JupiterResearch Weblogs - David Daniels
Epsilon to Acquire Bigfoot Interactive
In what looks to be a 4x on revenue deal, Alliance Data Systems' Epsilon division will acquire Bigfoot Interactive for $120 million. The Bigfoot management team will stay on board, and will have cross-division responsibilities straddling both the existing Epsilon business and the Bigfoot unit which will become Epsilon Interactive after the close of the deal...
September 8, 2005 - BtoB
Epsilon acquires Bigfoot Interactive
Dallas—Alliance Data Systems Corp., a database marketing services company, announced Thursday that it has agreed to acquire e-mail marketing company Bigfoot Interactive for about $120 million through its Epsilon unit...
September 8, 2005 - ClickZ
Epsilon to Snap Up Bigfoot Interactive
Bigfoot Interactive has agreed to be acquired by Epsilon, the U.S. data management subsidiary of financial and marketing services firm Alliance Data Systems (ADS). The purchase price is approximately $120 million...
September 1, 2005 - Direct
Here Come the Registries Again
If The Federal Trade Commission says a national do-not-e-mail registry is unworkable and poses a major security threat to consumers using it, it stands to reason that state e-mail registries would be unworkable security threats, too, right?
October 20, 2005 - ClickZ
The Power of Now in E-Mail Marketing
With all the merger and acquisition activity in the e-mail marketplace lately, I've been hearing a lot of rumors. Many industry experts have asked me if we're seeing the death of standalone e-mail service providers (ESPs). Others question whether e-mail has peaked. Have spam, fraud, and message bombardment permanently stunted this once-unstoppable medium's growth?
October 18, 2005 - DM news
DMA05: Few E-Mailers Are Relevant
ATLANTA -- Many Web sites and e-mail marketers still do not send relevant e-mails to customers, executives with Amazon Services and Epsilon Interactive said at a session during DMA·05 yesterday.
"The bulk of marketers continue to think of it as a broadcast medium," said Al DiGuido, CEO of Epsilon Interactive, New York. "To use it just like every other broadcast medium out there is to dilute it. Customers are demanding, with their delete and spam buttons, that you as a marketer become more relevant."
October 18, 2005 - DM news
DMA Requires E-Mail Authentication, Updates Best Practices
ATLANTA -- The Direct Marketing Association is requiring all members to authenticate their e-mails, the organization said yesterday at DMA·05.
Its board of directors voted to require member companies using e-mail to use identification and authentication protocols because "spam, phishing and other forms of fraudulent e-mail remain an irritant to consumers," the DMA said in a statement.
October 13, 2005 - BtoB
Q: What Steps Can E-mail Marketers Take to Ensure Delivery as Broadband Becomes More Widely Used?
A: Policies and procedures enforced at ISPs and mailbox providers continue to evolve, sometimes setting off sweeping changes in how e-mail is sent and received. This is increasingly evident across many of the local cable and DSL providers who also offer e-mail services.
November 17, 2005 - ClickZ
No Pallets Required
With the bulk of my career spent in publishing, I always have something to say about the transformation of the printed word and the rise of the Internet.
Recently, I joined a panel discussion at the Folio Show in New York. The topic, "Managing Rising Postal Rates," was relevant to my background and focus. The session provided magazine publishers and direct marketers with tips on how to deal with the endless rising costs of all kinds, not just bulk rates.
November 10, 2005 - DM News
DM News' Essential Guide to E-Mail Marketing: Authentication, Accreditation And Reputation
By now, the words "authentication, accreditation and reputation" (AAR) are staples of every e-mail marketer's vocabulary. Marketers generally understand that these solutions aim to reduce spam and phishing. But much of the discussion around these developments has been technically dense, leaving many feeling hopelessly on the outside looking in.
November 4, 2005 - DM News
Microsoft Takes Shot at Google, Yahoo With Windows Live
Microsoft's launch of Windows Live and Office Live online services this week is a boon for MSN advertisers and e-mail marketers, several industry watchers say.
The transformation of the company's online presence is part of its biggest strategy shift in five years, Microsoft chairman Bill Gates and other executives told analysts and media gathered in Redmond, WA.
November 1, 2005 - DIRECT
Shifting Landscape
THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that's what the leading e-mail service providers (ESPs) would have us believe.
With the sector's future clearly in customer retention, upselling and cross-selling, database companies have been snatching up ESPs at a feverish clip.
December 20, 2005 - ClickZ
Is CAN-SPAM Effective? FTC Says Yes
In its report to Congress on the effectiveness of the CAN-SPAM Act, the Federal Trade Commission (FTC) calls the two-year-old law a crucial weapon in the war on spam...
December 20, 2005 - eWeek
FTC Celebrates CAN-SPAM with Spam Suits
At the two year anniversary of the CAN-SPAM act, the U.S. Federal Trade Commission announced legal actions against spammers, including joint operations with state attorneys general and the Canadian government...
December 19, 2005 - ClickZ
The Coming Year in Online Marketing
The Coming Year in Online Marketing [tease] Big brains from seven online marketing segments weigh in on what 2006 holds. 'Tis the season for weighty predictions. Each year around this time, ClickZ asks big brains in interactive marketing to gaze into the crystal ball and forecast what's ahead...
December 15, 2005 - ClickZ
What's Your E-Mail Delivery Speed?
One of the modern era's greatest inventions is the E-ZPass. Forget waiting in line to pay a toll to cross a bridge or travel through a tunnel...
