BIGFOOT INTERACTIVE NAMES MICHAEL DELLA PENNA CHIEF MARKETING OFFICER
NEW YORK – January 7, 2003 –
Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the appointment of Michael Della Penna to the position of Chief Marketing Officer. Della Penna was promoted to the new post from his previous role as Vice President of Marketing.
As Chief Marketing Officer, Della Penna will lead Bigfoot Interactive's strategic marketing, branding, market positioning, lead generation and communications efforts. In addition, he will direct the company's marketing services division that includes the list services group, which provides clients with customer acquisition strategies and tactics, and the creative services group, which encompasses creative strategy, design, copywriting and coding.
"Michael Della Penna's expertise, progressive thought leadership and innovative corporate initiatives have significantly impacted Bigfoot Interactive's leadership position in a high growth marketplace," said Al DiGuido, CEO of Bigfoot Interactive. "His vital understanding of successful marketing drivers not only benefits the work we do for our clients but also furthers the standards for the entire industry."
Della Penna joined Bigfoot Interactive with an accomplished record in crafting and launching successful integrated marketing, brand and sales programs for leading technology and media companies. Prior to Bigfoot Interactive, he served as Vice President of Strategic Development at CNET Networks, Inc., where he designed key strategic plans to increase revenue and grow key audience segments for the Internet's leading technology destination. Previously, as Vice President of Marketing at ZDNet, Michael created the company's marketing department, built its brand strategy and positioning, and reinvented the site's user experience. Before joining ZDNet, Della Penna held product marketing and direct response marketing positions at CMP, Inc., Cheyenne Software/Computer Associates and Canon USA.
Actively engaged in several industry associations, Della Penna currently is a member of the Direct Marketing Association (DMA) and serves on the Advisory Board of the Association for Interactive Marketing (AIM), where he also is a key contributor to AIM's Council for Responsible Email (CRE) and various subcommittees, including the CRE Email Append Committee. In 2002 he was recognized in BtoB magazine's Who's Who list of top executives in the category of marketing services, which cited Bigfoot Interactive's successful vertical market strategy to develop and market email communication solutions for specific industries.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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