PREVISION MARKETING SELECTS BIGFOOT INTERACTIVE EMAIL COMMUNICATIONS PLATFORM
Alliance Also Extends PreVision's Sophisticated Customer Marketing Solutions and Analytics to Bigfoot Interactive Clients
NEW YORK – January 27, 2003 –
Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, and PreVision Marketing, a leading strategic marketing firm, today announced a mutual technology and services reseller alliance. The new alliance brings together industry-leading campaign management and analytics capabilities with a best of breed email communications platform and professional services for the creation, implementation and analysis of highly targeted multi-channel marketing initiatives.
Under the terms of the strategic alliance, PreVision Marketing will utilize Bigfoot Interactive's DREAMSM email technology platform as an ASP solution to launch, manage and track email communications program on behalf of its clients.
"Bigfoot Interactive's technology platform and approach to targeted marketing is a great complement to our marketing system product line. With this alliance, we offer our clients fully-integrated campaign management across both direct mail and email channels," said Deirdre Girard, Co-Founder and Partner at PreVision Marketing. "We believe that this improved functionality will appeal to a broad spectrum of clients who understand the importance of integrating email into the overall marketing mix."
In addition, Bigfoot Interactive will offer PreVision Marketing's services and the PreVisionWare technology suite of reporting, data exploration and campaign management tools to clients that require advanced online and offline campaign management and analytics solutions for sophisticated predictive modeling, data mining and integrated solution tracking.
"As email becomes an intrinsic element in the marketing mix, effective utilization of analytics unlocks the door to ROI," said Al DiGuido, CEO of Bigfoot Interactive. "Information gleaned from analytics has an enormous impact on campaign optimization and strategic targeting. Forming an alliance with PreVision gives us high-end analytics tools that enhance our offering of ROI-focused email communications by diminishing the time between insight and action."
By joining forces, Bigfoot Interactive and PreVision Marketing offer clients a full suite of marketing automation tools that enhance retention and loyalty initiatives by delivering turnkey marketing programs across email, online and print media that are personalized, relevant and timely. Clients of either company can transfer data seamlessly between the Bigfoot Interactive DREAMSM platform and PreVisionWare technologies for an end-to-end solution.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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