Bigfoot Interactive Achieves Record Year
2004 Marked By Strong Financial Performance, New Clients, Product Innovation, Industry Accolades and Key Management Additions
NEW YORK - January 31, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the results of a banner year for 2004 in terms of profitability, client wins, product innovation and industry recognition.

"We are incredibly proud of the entire team at Bigfoot Interactive for their passion, enthusiasm, creativity and dedication in building a company that has set new standards of excellence in technology, products, thought leadership and most importantly customer service in 2004," said Al DiGuido, CEO, Bigfoot Interactive. "This foundation and commitment combined with great professionalism and thought leadership has been instrumental in driving our record achievements this year and will continue to fuel our success and ambitious goals for years to come."

2004 Highlights:

Financials - Q4 2004 marked the 6th consecutive profitable quarter for Bigfoot Interactive and a strong end to a year that brought substantial year over year increases in top line growth and profitability.

Client Wins - In 2004, Bigfoot Interactive added dozens of new full service and ASP clients to its roster of premier Fortune 2000 companies. Wins span all major verticals and include market-leading brands such as Target, The Columbia House Company, Carnival Cruise Lines, Arthur Frommer's Budget Travel, Domino's Pizza and Food Lion. Bigfoot Interactive is vertically-aligned to service clients across industries and offers vertically-tailored marketing automation solutions to handle communications needs specific to a given sector efficiently and cost effectively.

Product Innovation/Message Volume - DREAMSM, the company's email technology platform, showed tremendous scalability, with email deployment volume in Q4 2004 alone reaching nearly 1 billion messages deployed. In addition, significant enhancements were added to DREAM's innovative modular architecture, including web publishing, marketing automation and real-time ROI modules. In recognition of the rapidly changing email delivery and legislative landscape, Bigfoot Interactive also added several new and unique features such as the industry's first integrated AOL spam complaint campaign reporting and a CAN SPAM content checker to the industry's leading email technology platform. DREAM was cited in industry analyst research for its sophistication and ease of use and continues to differentiate and evolve ahead of market with unique features and functionality built around clients' specific needs and demands. Additional enhancements are planned for the next release scheduled for Q2 of 2005.

Thought Leadership - Actively involved on a number of fronts over the course of 2004, the Bigfoot Interactive management team has secured its status as a recognized opinion leader on issues relating to email, interactive and direct marketing. The company served as an outspoken advocate of the email channel, played a key role in educating marketers through speaking engagements such as the DMA Leadership Forum, INBOX, DMA/AIM Net.Marketing Conference, Forrester Boot Camp and ClickZ Email Strategies Conference and through affiliations with AIM's Council for Responsible Email and Al DiGuido's recent appointment to the prestigious DMA Ethics Policy Committee.

The company's efforts to shape best practices and educate marketers and consumers on how to manage and protect legitimate, wanted communications resulted in the "Add to Address Book" educational campaign, the first program of its kind launched in partnership with CNET Networks. CMO, Michael Della Penna was named to BtoB's 'Who's Who' for the third year running and management was singled out in both BtoB and Forrester's June '04 research report for its knowledge and leadership role in establishing industry best practices. Bigfoot Interactive also claimed thought leadership status with the institution and release of detailed vertical market quarterly email benchmark data and with consumer research gauging consumer satisfaction, behaviors, usage and topics related to spam, compiled in conjunction with NOP World/Roper ASW Research.

Key Management Additions - During 2004, the company strengthened the professional services, delivery optimization and sales/marketing teams with key appointments including the promotion of Deirdre Namur to VP of creative services, the appointment of former DMA policy expert Jordan Cohen to manage ISP/Government relations as part of its expanding delivery optimization team, and Mary Beth Keelty and Joe Lamperitus stepped on as integral contributors to sales/marketing teams. Management is well positioned to continue their role as industry influencers and to provide top-level service and counsel to its growing client roster of premiere brands.

Accolades and Awards - Bigfoot Interactive was the only email service provider cited as a market leader by both Forrester and Jupiter Research for two consecutive years. After evaluating a wide range of criteria, Forrester Research stated "Only one vendor, Bigfoot Interactive, sits squarely in the leader category for email marketing service providers." The company was also named Best Email Service Provider by ClickZ.com for the second year running.

ROI Metrics/Success Stories - 2004 marked a year of enormous success for permission-based, relevant email communication from legitimate marketers despite the reported challenges of spam. Leading marketers continue to turn to this powerful channel based on its power and efficiency in driving long-term profitable relationships and marketing return on investment (ROI). As an example, Bigfoot Interactive estimates savings across its top tier financial services companies for electronic bill payment and presentment (EBPP) messaging reached nearly $32 million dollars in postal savings alone.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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