Bigfoot Interactive Responds to the First Major Industry Lawsuits by ISP Leaders Under New Federal Anti-Spam Law
NEW YORK – March 10, 2004 – "We are thrilled to see the big players flex their muscles in an unprecedented movement to defend the user in-box from those that continue to use evasion and fraud as a way to market to consumers," said Al DiGuido, CEO of Bigfoot Interactive.
DiGuido continued, "Bigfoot Interactive applauds this new level of corporate cooperation and enforcement of the law; this is a huge leap forward, and we would like to see legitimate marketers create an opportunity from this to further weed the good from the bad. We feel confident that a strong message has been sent and efforts to implement practical technology and economic barriers are soon to follow, amplifying the crackdown on spammers. Bottom line, there has to be financial friction to stop spammers - an economic barrier that already exists in print, television, and on the Web."
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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