CADIENT SELECTS BIGFOOT INTERACTIVE EMAIL COMMUNICATIONS PLATFORM

Strategic Communications Platform Will Power Integrated Marketing Campaigns For Cadient World-Class Pharmaceutical Clients

Conshohocken, PA – March 26, 2003 – Cadient Group (http://www.cadient.com), a leading online pharmaceutical marketing company, announced today that it has selected Bigfoot Interactive as its strategic email communications provider.

Cadient Group designs, develops and deploys precision-driven online marketing campaigns for some of the world's leading pharmaceutical companies. Bigfoot Interactive is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies.

Under the terms of the strategic alliance, Cadient will utilize Bigfoot Interactive's powerful technology platform, DREAM^SM (Direct Response Email Application Manager) to launch, manage and track email communications on behalf of its clients.

"Email is a vital part of what we do, converting consumer interest into action, and Bigfoot Interactive's technological platform provides us with the level of precision we require," said Craig Douglass, Managing Partner at the Cadient Group.

As part of its strategic email services, Bigfoot Interactive will provide Cadient with campaign setup and testing, deployment and reporting. DREAM^SM's advanced features include robust segmentation, personalization and analytics, which will enable Cadient to be even more innovative and strategic in developing effective online marketing strategies for its clients. DREAM^SM allows Cadient to not only dynamically personalize variable fields within a subject line, but also to generate modular content based on specific user profiles. Variations can be tested across segments to test variables such as subject line, offer and creative.

"Email has emerged as a critical component in the pharmaceutical marketing mix due to its compelling flexibility, targeting and speed-to-market capabilities," said Al DiGuido, CEO at Bigfoot Interactive. "By leveraging the strengths of the DREAM^SM platform, Cadient can extend and supplement its existing services with permission-based email communications to create highly integrated marketing programs that build long-term customer relationships and return on marketing investment."

"Online marketing offers the opportunity to more effectively build brands while delivering more timely, accurate data on past, present and future purchasers of a prescription drug-making it easier to determine whether a particular campaign is directly increasing revenue," said Douglass. "One of the key tools in any online campaign is the effective use of email coupled with top-notch reporting capabilities. This alliance with Bigfoot Interactive allows us to be even more innovative with our email-based strategies."

About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive.  Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

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