Bigfoot Interactive Adds Premiere Brands To Client Roster
Expedia, Northwest Airlines, Verizon, Harper Collins, CIGNA, Minnesota Life Insurance, BlueCross BlueShield, Merck, GE Consumer Products, Callaway Golf Interactive, Rooms to Go, Quark, ADP, College Loan Corporation, Kaplan, World Vision and Children's Christian Fund, Rely on DREAMSM Technology Platform to Manage Email Campaigns
NEW YORK - March 31, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the addition of several premiere brands to a growing client roster. Wins include leaders across several high growth industries such as Travel, Telecommunications, Publishing, Insurance, Retail/CPG and Non-Profit and include respected brands such as: Expedia, Northwest Airlines, Verizon, Harper Collins, CIGNA, Minnesota Life Insurance, Rooms to Go, Callaway Golf, GE Consumer Products, Quark, World Vision International and more. These marketers will utilize Bigfoot Interactive's flexible DREAMSM technology platform as a full service, ASP or combined/mixed solution. In addition, clients will leverage Bigfoot Interactive's renowned marketing automation solutions, professional and delivery assurance services to optimize their email campaigns and online customer communication initiatives.

For Bigfoot Interactive, this latest round of client wins comes on the heels of a very active 2004 that added elite brands such as Target, Columbia House, Arthur Frommer's Budget Travel, Domino's Pizza and Food Lion to the company's Fortune 2000 client base.

"The power and efficiency of relevant, permission-based email communications continues to drive its adoption among the nations biggest and brightest brands," said Al DiGuido, Bigfoot Interactive CEO. "I am incredibly proud that our market-leading technology platform and robust professional service offering is fulfilling that need as the preferred choice of blue-chip marketers focused on creating and implementing timely, meaningful email dialogues with their customers."

Bigfoot Interactive's marketing automation solutions allow marketers to seamlessly integrate and automate email communications such as payment confirmations, shipping notifications and more based on a customer's specific actions, profiles and/or preferences. Furthermore, Bigfoot Interactive offers pre-packaged industry-focused toolkits that combine multiple marketing automation modules around the specific needs of each industry. Marketing automation toolkits are currently available for more than 10 vertical markets including Financial Services, Retail, Publishing, Telecommunications, CPG and Travel.

In addition, clients gain access to Bigfoot Interactive's proprietary mail relay server and professional services including strategic consulting, creative, list acquisition, analytic services and more. Bigfoot Interactive's proprietary mail relay server provides marketers with the flexibility to manage and optimize email delivery by domain and to adapt to frequently changing ISP requirements on the fly. Additional delivery optimization solutions consist of an array of suppression, hygiene, monitoring, consulting and reporting services - including the industry's first integrated AOL spam compliant campaign reporting - that in aggregate, form the most comprehensive offering for delivery assurance available today.

As the most robust and flexible email technology platform available on the market, DREAM is available in a range of offerings to fit marketers' needs and budgets, including full-service, ASP, collaborative ASP and/or enterprise-level integrated solutions. The modular architecture allows for select functions to be turned off/on by individual marketers' according to their preference. For more information on the Bigfoot Interactive marketing automation tool kits, as well as case studies and best practices, contact info@epsiloninteractive.com or visit www.bigfootinteractive.com.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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