Bigfoot Interactive Names Jonathan Guttenberg Vice President of Strategic Development
Banner Year Spurs Creation of New Management Position
NEW YORK - April 5, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of Jonathan Guttenberg to the position of vice president of strategic development. In this newly created position, Guttenberg will be responsible for investigating, securing and building strategic partnerships between Bigfoot Interactive and relevant third party organizations. Jon will work closely with the technology and implementation divisions within Bigfoot Interactive to assure the smooth integration and execution of related products and service enhancements as a result of these new partnerships.

"In terms of establishing a leadership position, growing a client roster and driving profitability, 2004 stood out as a milestone year for Bigfoot Interactive," said Al DiGuido, CEO of Bigfoot Interactive. "This appointment is indicative of our continued commitment to strengthen our organization's leadership position with the build out of client focused technology and service offering both domestically and abroad. We're looking to Jon to play an integral role in architecting the product and partnership vision for the company in the years ahead."

Guttenberg comes to Bigfoot Interactive with 19 years of experience in consulting and creating new growth strategies for leading media and technology companies. Most recently, Guttenberg served as president of Guttenberg.NET, a consulting services firm. Prior, Guttenberg held the title of president and co-founder of Local Alert, a wireless news service and served as CEO of GORP.com, a leading online specialty travel website. He has also held senior management positions at high profile media companies, including Bertelsmann AG, Viacom International and Columbia Pictures Entertainment, Inc. Guttenberg began his career as the founder and president of Mr. Software, Inc., one of the earliest companies to market and sell software online.

"Bigfoot Interactive continues to grow its strong industry presence, client base and robust business offering," said Guttenberg. "I am very excited to join such a forward-thinking company and to be part of a team consistently recognized as the email communications industry innovator and market leader."

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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