Bigfoot Interactive Joins Messaging Anti-Abuse Working Group (MAAWG)
Membership Bolsters Company's Role in Shaping Tomorrow's Email Standards and Ability to Bring Industry-Leading Advice to Growing Fortune 2000 Client Base
NEW YORK - April 22, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced that it has joined the Messaging Anti-Abuse Working Group (MAAWG). Consistently recognized as an email communications industry thought leader, Bigfoot Interactive's membership in MAAWG furthers its commitment to shaping the industry's standards and best practices, and bolsters the company's ability to bring the most cutting-edge insights and advice to its rapidly growing blue-chip client base.

"Emerging authentication, accreditation and reputation based solutions will serve as the foundation for protecting and enhancing the power of the email medium for legitimate email senders and their consumers," said Al DiGuido, CEO, Bigfoot Interactive. "We believe MAAWG will significantly contribute to the development and adoption of industry-wide standards and approaches. We look forward to bringing our unique perspective to the table as the leading email service provider in the industry representing more than 140 Fortune 2000 companies across ten vertical markets. As the provider of choice for several of our nation's leading financial services institutions, it is imperative that we work closely with groups like MAAWG to assuage messaging threats like phishing that target this sector."

Bigfoot Interactive currently holds key positions in several industry organizations including a seat on The DMA Ethics Policy Committee and DMA's Interactive Marketing Advisory Board. Additionally, Bigfoot Interactive serves as the co-chair of the DMA's Council for Responsible Email and has taken thought leadership roles by authoring industry best practices around deliverability as well as proposing a range of solutions to address spam at a number of industry events, including the Federal Trade Commission's Spam Forum. Bigfoot Interactive executives are regularly quoted in the press and speak at events on industry issues and trends.

The Messaging Anti-Abuse Working Group (MAAWG) is an independent non-profit coalition of worldwide carriers and technology providers. MAAWG is dedicated to solving messaging abuse by working along three initiatives – collaboration across operators, best practices technology, and providing an industry voice into public policy. www.MAAWG.org.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

###