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Epsilon Interactive To Host Third Annual Email Summit
Speakers Include Noted Author and Generational Marketing Expert Lynne Lancaster and Microsoft’s Director of Windows Live Safety Craig Spiezle
NEW YORK, NY. - May 24, 2006 - Epsilon Interactive, a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced its third annual Epsilon Interactive Email Summit on June 20-21, 2006 in San Francisco, CA. The event follows the highly successful Epsilon Integrated Marketing Symposium earlier this month in Carmel, CA and highlights the company’s ongoing commitment to its growing client base to leverage customer insight and knowledge to build relevant, timely email dialogs with customers in an evolving marketplace.

This year’s Email Summit pays tribute to the Gold Rush pioneers who embarked on a great adventure in search of the American dream. More than 200 Fortune 2000 email marketers and industry leaders are expected to gather to discuss email marketing best practices and trends. Sessions will also include innovative ways Epsilon Interactive clients are striking gold by leveraging customer insight to optimize their customer relationships and increase marketing ROI.

“We have assembled a great mix of industry experts and marketing gurus from many of the world’s leading brands to learn from each other and spark new ideas,” said Al DiGuido, president and CEO of Epsilon Interactive. “It is our belief that the sharing of ideas, results and industry best practices creates the building blocks for next generation email communications where relevance, timeliness and value reign supreme and drive results.”

Highlights of the 2006 Email Summit include:

Leading generational marketing expert Lynne Lancaster’s keynote speech, entitled “In the Marketplace...Golden Rules for Marketing to the Generations.” Earlier this month, at Epsilon’s Integrated Marketing Symposium, management guru and best-selling author Tom Peters identified “baby boomers” as the most often overlooked market segment. Lancaster continues that discussion with a powerful session designed to demystify generational marketing. In anticipation of the most significant demographic shift in decades, Lancaster will offer hands-on advice for marketers interested in accelerating their sales through the development of strategic email programs that speak to customer needs and offer value across generations.
Microsoft’s director of Windows Live safety Craig Spiezle addresses the business value of email authentication and focuses on the broader view of trusted communications, highlighting the benefits of building a consistent email infrastructure and communications program that puts the customer experience first. Spiezle’s session will illustrate how success in the next phase of email deliverability will depend on a brand’s reputation as defined by recipients.
Marketing leaders from the world’s largest brands including LendingTree, Pepsi, REI and Sony participate in a round-robin discussion to share their thoughts and insights to help attendees achieve success with their email programs. Learn how these leading brands leverage the power of relevant email communications throughout the customer lifecycle to reduce costs and accelerate sales.

Attendance is by invitation only. For more information, please contact Catherine Terry at cterry@epsilon.com.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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