HONG KONG – April 25, 2008 – Epsilon, a 21st-century marketing services company, today announced the appointment of Cynthia Richmond as Regional Director, Australasia for its global division Epsilon International.

Richmond will be based in Sydney, overseeing the day to day operations in the Australia and New Zealand markets, guiding client services and business development efforts. She will report to Dominic Powers, Senior Vice President, Asia Pacific for Epsilon International.

Richmond brings with her a wealth of strategic consulting and business development experience from leading companies such as Sun Microsystems, IBM, Avaya and Novell in Australia. Prior to joining Epsilon International, she ran her own business management and change management consultancy servicing clients across a number of industries including finance, pharmaceuticals and technology.

"Cynthia's proven experience at driving results and managing large client portfolios for leading enterprise software and services organisations is truly exceptional. Her ability to identify challenges with client processes and strategy, and to provide innovative and practical solutions that drive client ROI will be indispensable as the Epsilon business continues to see strong double digit growth in Australia and throughout the Asia Pacific region", said Dominic Powers." We are very pleased to welcome such a talented and experienced individual to the regional management team."

"It is very exciting to be a part of an organization with the capability and reputation that Epsilon has, not just in Australia, but globally. The solutions and services that Epsilon provides allow marketers to plan strategic campaigns that are targeted, relevant, and most importantly drive significant ROI on every dollar spent", said Cynthia Richmond.

"The ability to use information gained from statistical analysis of campaigns and to immediately leverage this in real-time into actionable marketing activities profoundly changes a company's ability to deliver results." said Richmond.

Epsilon International has also recently made two other senior appointments, within its Asia Pacific team.

Regina Leung joined Epsilon International in February as Marketing Director, Asia Pacific, from Euromoney Institutional Investor, a leading financial and legal publisher and conference organizer, where she headed up the marketing division for Asia Pacific. Based in Hong Kong, Leung reports to Dominic Powers.

"Regina brings with her more than 10 years client side marketing leadership experience in the Asia Pacific across both the on and offline worlds from a number of industry verticals," said Dominic Powers. "With experience at The Economist, Asiamoney, as well as media planning experience with 24/7 Media she is very well placed to help us drive not only lead generation but also brand awareness for Epsilon as we expand our product offering into new markets."

"Epsilon's strategic services and data analytics offerings are providing marketers with insights into their email-based customer relationships that many in the Asia Pacific market thought were previously unattainable. Coupled with a market leading, robust and scalable technology platform Epsilon is empowering marketers so that they are able to optimize the dynamics of customer relationships from end-to-end, making the best use of their investment and efforts," said Leung.
"I am excited and proud to be part of the leader in this space, surrounded by many inspirational thought leaders and innovators dedicated to marketing efficiency in the region."

Both Cynthia Richmond and Regina Leung will be part of the regional executive team of Epsilon International.

In March, Janet Low, an interactive marketing veteran, also joined Epsilon International as Account Director, Asia, reporting to Adrian Hoon, Regional Director, Asia. Low is responsible for driving the strategic consulting and marketing services offerings for existing clients in the Asia region. Low brings with her more than 6 years of client servicing experience in the North American email and interactive marketing space with time spent at Digital Impact and Responsys where she drove strategic email programmes for the likes of Dell, Palm, HP and Estée Lauder.

About Epsilon
Epsilon – including its Abacus division – is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.