Bigfoot Interactive Appoints New HR Director to Further Support Company's Rapid Growth
Patricia Newman Joins Senior Management Team From VNU Media To Lead Strategic Human Resources Efforts
NEW YORK - June 1, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of Patricia Newman to the position of human resources director. In this new position, Newman will be responsible for managing the overall human resources function. This includes recruiting staff as the company continues its rapid expansion, guiding the development and training of Bigfoot Interactive personnel and managing the implementation of all human resources programs including employee benefits and performance recognition programs.

"Bigfoot Interactive's rapid growth and success could not be attainable without the support of our clients and the enormous dedication, focus and passion of our great people to exceed the expectation of those clients each and every day," said Al DiGuido, CEO of Bigfoot Interactive. "Patricia's experience and knowledge will be invaluable in our efforts to further accelerate our growth through the development of great people and products that serve the needs of our expanding client base."

Newman comes to Bigfoot Interactive with more than 20 years experience in human resources. Most recently, Newman served as human resources director of VNU Business Media, publisher of business publications, trade shows and conferences and operators of more than 185 business-to-business electronic products. Prior, Newman was the human resources director of Working Mother Media where she revamped the employee benefits structure resulting in significant cost savings to both the company and its employees. She has also held senior human resource positions at high profile media companies, including The WorkingWomanNetwork, and began her career with a successful tenure at Ziff Davis.

"Bigfoot Interactive's validated market leadership is a testament to the tremendous efforts and talent of its employees," said Newman. "I look forward to playing an integral part in the continued growth and success of the company through smart recruitment and employee development efforts."

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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