BIGFOOT INTERACTIVE PROMOTES DEIRDRE NAMUR TO VICE PRESIDENT OF CREATIVE SERVICES
NEW YORK – June 14, 2004 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the promotion of Deirdre Namur to the position of Vice President of Creative Services. In her new role, Namur will be responsible for the continued expansion of the Bigfoot Interactive creative services offering and will closely work with the company's Fortune 2000 clients to craft strategic, best-in-class communication efforts that positively impact marketing ROI.
"Deirdre has seventeen years of direct marketing, branding, promotion and media experience and brings the kind of knowledge and experience necessary to make a real impact on our clients' email campaign performance," said Bigfoot Interactive chief marketing officer, Michael Della Penna. "Her winning approach embodies creativity mixed with a deep understanding of the medium, and a unique awareness of consumers' actions and behaviors, which help to build more relevant dialogs over time. This skill set is invaluable to any client looking to further differentiate their communication efforts in an increasingly competitive marketplace."
Namur joined Bigfoot Interactive as Director of Creative Services in 2001, and over the past three years, has built and managed an award-winning team that sets the bar for creative excellence in the email industry. Under her direction, the Bigfoot Interactive Creative Services Team has been awarded with two American Graphic Design Awards, placed as a finalist in the Ad: Tech Awards and was named a semi-finalist in the Echo Awards.
Prior to Bigfoot Interactive, Namur worked for industry leaders such as: CMP Media, Ogilvy & Mather and the Direct Marketing Association. During the course of her creative marketing career, she handled highly recognized brands in the financial services, retail, publishing, consumer packaged goods, automotive and travel industries. Namur holds a BBA in Marketing from Hofstra University.
"The growing importance of email and integrated marketing opens up a host of new creative opportunities," said Deirdre Namur, VP of Creative Services. "I'm really excited about leveraging the possibilities that email offers our clients as we continue to push the boundaries of dynamic, relevant email communications that leave a definitive imprint on the consumer."
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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