BIGFOOT INTERACTIVE LAUNCHES DELIVERY OPTIMIZATION JUMPSTART PACKAGE
Leading Email Communications Provider Offers Delivery Services To Aid Fortune 2000 Marketers Hampered By Their In-House Email Software
NEW YORK – June 30, 2003 – As marketers utilizing in-house email solutions continue to struggle with message delivery, Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the availability of its Delivery Optimization Jumpstart Package. The new service package provides vital analysis, actionable recommendations and best practices knowledge transfer to help Fortune 2000 marketers ensure that their critical, permission-based email communications properly reach the recipients who requested them.
"The increasingly complex and challenging email delivery environment has now become a crisis for Fortune 2000 marketers that rely on off-the-shelf software, third-party mail relays or legacy CRM systems to send email to customers and prospects," said Al DiGuido, CEO of Bigfoot Interactive. "Bigfoot Interactive's Delivery Optimization Jumpstart Package steps in where software and CRM solutions fall short by equipping marketers with the professional services, intelligence, relationships and proven expertise needed to help facilitate the smooth delivery of their permission-based email communications."
The Delivery Optimization Jumpstart Package comprises several critical delivery components, including an audit of email address and permission collection techniques, complete file analysis and hygiene, blacklist and whitelist analyses, content review and scoring, bounce management and delivery system analyses, delivery best practices knowledge transfer and more.
Since its inception more than six years ago, Bigfoot Interactive has been a recognized thought leader in permission-based email delivery issues, research, best practices, industry standards and legislation. Recently, Bigfoot Interactive CEO Al DiGuido served on the "Economics of Spam" panel at the Federal Trade Commission (FTC) Spam Forum in Washington, D.C. In addition, chief marketing officer Michael Della Penna currently is co-chairman of the Association for Interactive Marketing's (AIM) Council for Responsible Email (CRE) and is an active participant in the CRE's Delivery Committee, JamSpam, and the Direct Marketing Association (DMA).
For more information about the Delivery Optimization Jumpstart Program, please contact Kirk Kozak at 212-995-7530 or kkozak@bigfootinteractive.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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