Prominent Research Firm Cites Bigfoot Interactive As The Leader In Recently Released Wave™ Report "The Best Email Marketing Service Providers"
2004 Report Cites Company's Flexible Technology Platform, Integration Capabilities, Dynamic Content Tools and Thought Leadership as Drivers for Success
NEW YORK – July 1, 2004 – In the recently released report titled, "The Best Email Marketing Service Providers." (June 30th, 2004), Forrester Research selected Bigfoot Interactive as a leading email marketing service provider citing, only one vendor, Bigfoot Interactive, sits squarely in the leader category. The report, a follow up to the first Forrester Wave Report in December 2002, goes on to further recognize Bigfoot Interactive's leader position with such citations as Bigfoot Interactive offers the most comprehensive technology platform, complemented with a strong mix of technology integration and marketing services.
The review included an evaluation of 13 email marketing service providers selected from an initial field of 43 based on their revenue, features, market presence, or business strategy. The evaluation process included a comprehensive assessment of each vendors offering across more than 88 different criteria as well as a technology demonstration, review of supporting documentation and in-depth interviews with key executives and reference customers. Evaluation criteria included: Breadth of Offering, Functionality, Technology Platform, Services and Support, Cost, Strength of Management Team, Executive Vision, Product Road Map, Legal/Regulatory Issues, Vertical Strategy, Financial Viability, Partnerships and more. Email Marketing Service Providers were then ranked across four categories (Leaders, Strong Performers, Contenders and Risky Bets) to create the comprehensive market landscape.
After the comprehensive review process, Bigfoot Interactive was placed in the leader category with top marks for its querying and segmentation, scheduling, event triggering, profile management, flexibility and integration capabilities, and legal/regulatory expertise. Among the scoring details, Forrester Research made the following comments about Bigfoot Interactive and its respective DREAM(sm) platform:
- Although most vendors still offer a range of services, only Bigfoot Interactive focuses its efforts equally across all four service offerings (Self-service ASP, A la carte ASP, Collaborative ASP, Agency).
- The platform offers a robust set of campaign management tools with different interface options to support definition and deployment of simple, straightforward campaigns and more complex, dynamic campaigns.
- The vendor has a strong management team with consistent tenure with the company. The vendor's executive team provides thought leadership in the industry and plays a leadership role in several industry groups.
"This independent, third party recognition of our leadership is incredibly rewarding and validates the efforts and achievements of the entire Bigfoot Interactive team," said Al DiGuido, CEO of Bigfoot Interactive." Everyday we strive to push our technology platform and service standards to the next level. Our deep involvement in our clients' businesses has allowed us to bring to market products and services that not only address immediate needs and challenges, but reset the bar on standards and unlock the full potential of email marketing communications."
The Wave Report is a tool with an open methodology that gives a true picture of an industry's landscape. The report concludes with Forrester's belief that tech-heavy, integration-savvy ASP vendors will outlast their peers. For more information about the report and to read a summary, please visit
www.forrester.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
# # #
