Leading Grocer Selects Bigfoot Interactive As Strategic Email Communications Provider

Food Lion Chooses DREAMSM ASP Platform & Delivery Optimization Services To Strengthen Customer Relationships And Return On Investment

NEW YORK– July 6, 2004 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced today Food Lion LLC, a grocery chain operating more than 1,200 stories and subsidiary of Delhaize America (NYSE: DEG), has selected Bigfoot Interactive to provide email communications solutions for ongoing customer retention and coupon incentive efforts. Email communications is an extension of Food Lion's customer relationship management program to drive loyalty and satisfaction with consistent delivery of relevant, targeted content and e-coupons. Food Lion will use Bigfoot Interactive's DREAM (Direct Response Email Applications Manager) ASP technology platform.

"As one of the leading grocers, our success is measured by our ability to service our customers based on their shopping patterns and brand preferences," said Bill Thomas, Food Lion's Marketing Director of the MVP frequent shopper program. "DREAM enables us to leverage the knowledge we have about our customers to produce highly relevant, personalized communications that get delivered, and build long-term relationships, loyalty and return on investment."

Bigfoot Interactive's DREAM technology platform utilizes a proprietary email relay server, which provides marketers the flexibility to manage and optimize delivery by domain and to adapt to frequently changing ISP requirements on the fly. Additional delivery optimization products and services include an array of suppression, hygiene, monitoring and consulting services that can be utilized and integrated with the DREAM technology platform to form the most comprehensive offering for delivery assurance available.

"It's clear that Food Lion understands the power of delivering relevant communications to its customers," said Al DiGuido, CEO of Bigfoot Interactive. "Providing offers based on customer shopping patterns demonstrates the power of personalization in driving incremental shopping visits and fuller grocery carts."

As the most robust and flexible email technology platform available today, DREAM is available in a range of offerings to fit marketers' needs and budgets, including a full-service, ASP, collaborative ASP and/or enterprise-level integrated solutions. Marketers also have access to Bigfoot Interactive's unique marketing automation solutions and optional modules including the advanced inbound reply handler, Web publications module for fast online survey development, ROI tracking and spam complaint modules.

About Food Lion
Food Lion LLC is a subsidiary of Delhaize American, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG). Food Lion operates more than 1,200 stores, under the Food Lion, Bloom and Reid's names. The company employs approximately 73,000 associates delivering quality products, low prices and service to customers in 11 Southeast and Mid-Atlantic states.

About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive.  Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

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