Epsilon International Publishes Recommendations To Help Marketers Comply With Hong Kong's New Email Regulations

Insight Brief Addresses New Requirements, Penalties, and Best Practices to Guide Email Marketers' Efforts to Follow Unsolicited Electronic Messages Ordinance and Regulation

HONG KONG, July 10, 2007 – Epsilon International, the global operations of Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that it has released a set of recommendations to help email marketers comply with Hong Kong's Unsolicited Electronic Messages Ordinance and Regulation, which took effect earlier this month. Epsilon's Insight Brief on the topic summarizes the new legislation and outlines how marketers can maintain effective customer communications programs while adhering to its requirements.

Epsilon compares Hong Kong's Unsolicited Messages Ordinance and Regulation to the United States' CAN-SPAM Act, which contains many similar provisions. While important distinctions exist, marketers that are compliant with CAN-SPAM requirements may already have practices in place to address some of Hong Kong's new requirements, including:

• Ensuring that all commercial email messages provide recipients with a convenient way to opt-out of future commercial email messages
• Quickly and effectively honoring opt-out requests
• Including senders' identity and contact information in every commercial email message

Among the requirements that are unique to the new Hong Kong email regulations:

• Commercial email messages' opt-out instructions must be displayed in English and Chinese, except where the recipient has already communicated a language preference
• Senders' contact information must include a working telephone number
• Recipients may initiate legal proceedings against senders who violate the regulations, when the violation causes loss or damage

"It is absolutely essential that email marketers with operations or customers in Hong Kong familiarize themselves with and comply with this legislation," said Dominic Powers, senior vice president, Asia Pacific of Epsilon International. "We fully support this and all efforts to distinguish reputable, responsible email marketers from others, and we expect that Epsilon International clients and other marketers that follow recommended best practices are already substantially compliant with these new regulations."

Epsilon International's Insight Brief on Hong Kong's Unsolicited Electronic Messages Ordinance and Regulation is available by request. For a full copy, please email apac-info@epsilon.com.

About Epsilon
Epsilon is a leading provider of multi-channel, data-driven marketing technologies and services. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes strategic consulting, creative, data, database and loyalty technology, analytics, email and direct marketing distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

Founded in 1969, Epsilon is headquartered in Dallas, and comprises five business groups including Strategic Database Solutions, Interactive Services (formerly Epsilon Interactive), Agency and Direct Services, Data Services (formerly CPC Associates, Inc.) and Retail Solutions (Abacus). Epsilon works with more than 2,200 blue-chip brands and has offices throughout the United States, Europe and Asia. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

Epsilon International is a trading name of Alliance Data, FHC, Inc.

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