BIGFOOT INTERACTIVE CEO SINGLED OUT IN BtoB's "WHO'S WHO IN 2005"
Fourth Consecutive Year Executive Team Named to Prestigious List of Marketing Visionaries
NEW YORK - July 18, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced today that its Chief Executive Officer Al DiGuido has been named one of BtoB Magazine's "Who's Who in 2005 ". This year's honor marks the fourth consecutive year a Bigfoot Interactive executive has been recognized by BtoB for notable contributions and influence in the business-to-business community.

Each year, BtoB Magazine generates a list of the top 100 people making a difference in b-to-b marketing. Executives are chosen and spotlighted for their leadership qualities, whether it's developing industry best practices, building innovative integrated marketing programs or launching new products and services within 10 distinct categories: marketing organizations, advertising agencies, creative units, direct and database, search, business media, services and technology, public relations, analysis and academia, and associations. DiGuido is recognized this year as a leader in the 'Direct & Database' category for having "sustained his leadership role in the e-mail marketing industry, including tackling spam issues."

"It is an honor to be recognized by a publication that stands behind and supports innovation across the business-to-business sector," said Al DiGuido, CEO of Bigfoot Interactive. "As email takes on greater prominence in the marketing mix, I remain committed to engaging the issues that help accelerate the continued growth and viability of email communications and assures its place as an effective and critical channel to grow relationships and marketing ROI."

DiGuido, an online direct marketing pioneer, is a member of the Direct Marketing Association (DMA) Ethics Policy Committee and has actively championed the effectiveness of permission-based email communications by shaping industry best practices. In addition, DiGuido's push for widespread adoption of authentication standards to protect email from fraudulent practices is seen in his company's position as a steering committee member and organizer of the recently held 2005 Email Authentication Summit and in its involvement with the Messaging Anti-Abuse Working Group (MAAWG).

Under DiGuido's leadership, Bigfoot Interactive stands as the only email service provider to be cited a category leader by both Forrester and Jupiter Research in two consecutive reports.

BtoB Magazine delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. For a complete list of the "Who's Who in 2005 " winners, please visit http://www.btobonline.com/article.cms?articleId=24795.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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