Epsilon International

Locations Careers Partners Our Leadership Newsroom Awards

Marketing Technology Services Marketing Services Marketing Analytics

Case Studies Testimonials

Resource Centre Associations Events

Home | Who We Are | Press Releases | Release

Press Releases

Epsilon Interactive Acquires Premier Design Firm Big Designs, Inc.
Leading Full-service Design Firm Expands Creative Services Breadth and Capacity
NEW YORK, NY. - August 16, 2006 – Epsilon Interactive, a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced it has acquired Big Designs, Inc., a premier design firm with a client portfolio that includes A&E Networks, American Express, Hearst, Polo Ralph Lauren and Time Warner.

“Anthony D’Elia and his team have a well-earned reputation for providing creative design that is not only graphically engaging, but also connects with customers on a deeper, more personal level,” said Al DiGuido, president and CEO of Epsilon Interactive. “The addition of Big Designs comes at a time when email is increasingly seen as the channel most effective in creating a bond and facilitating commerce between sellers and buyers.”

Big Designs’ president Anthony D’Elia, who served as design director on successful magazines such as Smart Money, Living Well, ESPN Magazine and Marie Claire prior to founding the company, will lead Epsilon Interactive’s award-winning Creative Services team.

“We have the most enthusiastic, talented and creative group in the business, and we’re excited to join an organization that shares that same passion and vision,” said Anthony D’Elia. “By joining Epsilon Interactive, we have the ability to build the foremost team in the email communication industry focused on leveraging customer insight to develop award-winning creative that optimizes customer relationships and marketing ROI.”

Epsilon Interactive’s Creative Services offering includes strategic consulting, concept development, design, copywriting, and support services for online marketing programs. Design expertise includes email newsletters, online banners and custom micro sites.

“The expanded capabilities and creative expertise that Anthony and his team offer give us the ability to deliver even more powerful, effective marketing programs tailored to our customers’ needs and objectives,” added DiGuido. “By tightly intertwining our best-of-breed email technology platform with data-driven customer insight and direct response creative and marketing services, we now offer an even more robust and comprehensive full-service email solution.”

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

###

Find out how Epsilon International’s best-of-breed email marketing solutions can help you optimize your customer relationships and grow your marketing ROI.

.