Bigfoot Interactive CMO Named To BtoB's "Who's Who" For Three Years Running

NEW YORK, NY - August 17, 2004 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced today that its Chief Marketing Officer Michael Della Penna has been named one of BtoB Magazine's " Who's Who in 2004 ". This is Della Penna's third consecutive appearance on the prestigious list.

Each year, BtoB Magazine generates a list of the top 100 people making a difference in b-to-b marketing. Executives are chosen and spotlighted for their leadership qualities, whether it's developing industry best practices, building innovative integrated marketing programs or launching new products and services within 10 distinct categories: marketing organizations, advertising agencies, creative units, direct and database, search, business media, services and technology, public relations, analysis and academia, and associations. Della Penna is recognized this year as a leader in the category of Services and Technology.

"The recognition from BtoB Magazine is extremely rewarding," commented Al DiGuido, CEO of Bigfoot Interactive. "The world of email marketing is moving at an accelerated pace, and I am excited that Michael Della Penna's contributions on key industry issues such as legislation, privacy and the development of industry best practices have helped b-to-b marketers optimize their use of the burgeoning channel."

Della Penna was chosen for the 2004 Who's Who list for his role as co-chairman of the Association for Interactive Marketing's (AIM) Council for Responsible Email, which in October 2003 issued its "Email Delivery Best Practices," a guide designed to empower marketers with practical recommendations to ensure the delivery of legitimate commercial e-mail.

The Who's Who nomination comes on the heels of a recent report by Forrester Research recently that cites Bigfoot Interactive as a leading email marketing service provider and the only vendor to sit squarely in the leader category ("The Best Email Marketing Service Providers", June 30, 2004, Forrester Research). The research commended Bigfoot Interactive's strong management team for consistent tenure with the company and recognized its executives - Della Penna among them - as industry thought leaders.

Expanding on his role as CMO of Bigfoot Interactive, Della Penna remains actively engaged in several industry associations. He serves on the AIM Advisory Board and is a member of the Direct Marketing Association (DMA). His participation in these organizations, coupled with his proficiency in direct and interactive marketing, has given Della Penna the platform to impact industry-wide best practices, as well as provide a knowledgeable voice on emerging state and federal legislation that regulates and impacts email communications. He is frequently called upon as an email marketing expert at industry forums, and is regularly quoted in business and trade press on a host of issues facing the email marketing industry.

For a complete list of the "Who's Who in 2004" winners, please visit
www.btobonline.com/cgi-bin/article.pl?id=13036.

About BtoB Magazine
BtoB Magazine delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. For more information on BtoB Magazine, please go to their Web site at www.btobonline.com

About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive.  Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

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