BIGFOOT INTERACTIVE PARTNER MITSUI & CO. ADDS MORE THAN 20 NEW CLIENTS IN JAPANESE MARKET
New Clients Include Microsoft Japan, Bandai Networks and Netmile
NEW YORK – August 27, 2003 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced that Mitsui & Co., Ltd. its strategic partner in the Japanese market, has signed more than 20 new clients, including Microsoft Japan, Bandai Networks and Netmile who will be leveraging a fully localized version of Bigfoot Interactive's DREAMSM technology platform.
The strategic partnership, which officially launched with the creation of the Mitsui MIEMS (Mitsui Integrated E-Marketing Service) division in October 2002, includes full utilization of Bigfoot Interactive's market-leading technology, exclusive marketing automation solutions, and marketing expertise.
"The MIEMS division has quickly established market leadership in Japan through a world-class offering that combines a state-of-the-art technology platform with a robust set of professional services that can be customized around our clients specific email communication needs," said Andrew Van Etten, Senior Director, Electronics & Information Business Division of Mitsui & Co. (U.S.A.), Inc. a wholly owned subsidiary of Mitsui & Co Ltd.. "We are enormously pleased with the initial success of our offering and project that the accelerated adoption of targeted email communication solutions in Japan will result in the signing of more than 150 corporate clients by 2006."
The Mitsui & Co. strategic partnership represents the cornerstone of Bigfoot Interactive's international presence and expansion efforts, and offers invaluable access and insight into market-specific trends, technology developments and functional applications like wireless messaging and data exchanges.
"Our strategic partnership with Mitsui & Co. in Japan has enabled us to establish a solid international foundation for the continued expansion, distribution and evolution of our market-leading email communications platform in the global marketplace," said Al DiGuido, CEO, Bigfoot Interactive. "Mitsui & Co. has demonstrated great success in marketing the Bigfoot Interactive email platform in Japan. In less than one year, the partnership has generated significant new business, and we look forward to assisting Mitsui & Co. in continuing the expansion of our highly advanced and flexible technology platform in Japan."
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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