Jupiter Research Cites Bigfoot Interactive Leader among Email Marketing Service Providers
NEW YORK – September 4, 2003 – In a newly released report titled "Marketing Strategies - Selecting an Email Marketing Service Provider" (August 25, 2003) Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM) cited Bigfoot Interactive as a leading email marketing service provider by offering marketers compelling value through a robust product and service offering that helps ensure high response rates and message deliverability.
The report evaluated ten email marketing service providers on a series of attributes including depth and breadth of functionality, market suitability and overall business value. Significant attention was played to product and service offerings surrounding each provider's delivery optimization capabilities that are often linked directly to response rates and overall marketing Return On Investment. Bigfoot Interactive was among only three providers to achieve "high" marks on all attributes measured in the Jupiter Research study.
"The Jupiter Research study represents a significant validation of our market leading product and service offering including our comprehensive and unique approach to delivery optimization," said Al DiGuido, CEO of Bigfoot Interactive. "The study also further distinguishes Bigfoot Interactive in the marketplace as the only email service bureau to be cited as a market leader by two leading independent research firms over the last nine months."
Bigfoot Interactive's full service offering includes its market leading DREAM(SM) technology platform, proprietary email relay server, marketing automation solutions and vertical market tool kits and professional services (strategic consulting, creative, list, database and delivery optimization services). This marks the first evaluation of email marketing service providers and their message deliverability capabilities by Jupiter Research. For more information about the report and to read a summary, please visit http://www.jupiterresearch.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
# # #
