BIGFOOT INTERACTIVE SELECTED BY SAMSUNG ELECTRONICS TO MANAGE ADVANCED EMAIL COMMUNICATIONS
Company Bolsters Presence in High Tech Vertical

NEW YORK - September 13, 2005 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced it has been selected by Samsung Electronics Co., Ltd, a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, as the provider of its email campaigns and initiatives. Samsung will utilize Bigfoot Interactive's flexible DREAMSM technology platform as an ASP solution and will leverage the company's marketing automation solutions, professional and delivery assurance services to optimize their email campaigns and online customer communication initiatives.

Samsung joins new blue chip clients such as Amazon Services and Expedia and demonstrates the company's continued acceleration and market leadership across all vertical business sectors. To address the needs unique to marketers in each of these sectors, Bigfoot Interactive offers pre-packaged industry-focused toolkits that combine multiple marketing automation modules. Currently, marketing automation toolkits are available for more than 10 vertical markets including Financial Services, Retail, Publishing, Technology, Telecommunications, CPG and Travel.

Bigfoot Interactive's marketing automation solutions allow Samsung to seamlessly integrate and automate email communications such as new product announcements based on a customer's specific actions, interests or preferences. Samsung also gains access to Bigfoot Interactive's proprietary mail relay server and marketing services, including strategic consulting, creative, list acquisition, and analytic services. Bigfoot Interactive's proprietary mail relay server provides marketers with the flexibility to manage and optimize email delivery by domain and to adapt to frequently changing ISP requirements on the fly. Additional delivery optimization solutions consist of an array of suppression, hygiene, monitoring, consulting and reporting services - that in aggregate, form the most comprehensive offering for delivery assurance available today.

"Samsung is constantly looking to promote the value of our brand by connecting with consumers and channel partners in a timely and meaningful manner," said Peter Weedfald, senior vice president, Sales and Marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc. "Samsung recognizes the inherent value in email communications and after an extensive evaluation we selected Bigfoot Interactive. The company's products and services allow us to implement and manage email dialogues with our consumers and customers efficiently and creatively."

Built as the most robust and flexible email technology platform available on the market, DREAM is available in a range of offerings to fit marketers' needs and budgets, including full-service, ASP, collaborative ASP and/or enterprise-level integrated solutions. For more information on Bigfoot Interactive's DREAM technology platform and marketing automation tool kits contact info@bigfootinteractive.com or visit www.bigfootinteractive.com.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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