Bigfoot Interactive Integrates Real Time Campaign Optimization Module Into DreamSM Email Technology Platform

Marketing Automation Utilities Also Added to Drive Flexibility, Efficiencies and Return On Investment For Fortune 2000 Clients

NEW YORK, NY - November 2, 2004 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the integration of its industry leading marketing automation utilities and real-time ROI Response Optimizer modules into the DREAMSM email technology platform.

The real-time ROI-Response Optimizer, available for the critical Q4 Holiday Season, is part of Bigfoot Interactive's ongoing efforts around product innovation and email optimization. A real-time reporting streamer displays opens, individual link activity and conversion statistics as campaigns are deployed. Using this, marketers are provided unprecedented flexibility to alter various components of a corresponding Web-based landing page on the fly. For example, product, creative and/or placement highlighted within a campaign can all be altered to optimize an individual campaign's performance, inventory management, response and promotional objectives during deployment.

The ROI Response Optimizer module was previewed to JupiterResearch earlier this year for its "JupiterResearch Email Service Provider Evaluation" report (August 2004). JupiterResearch went on to recognize Bigfoot Interactive for its innovative product development on this front, citing "Unique features such as the ability to re-render a campaign after it has been delivered were some of the more innovative that JupiterResearch found in these reviews."

In tandem with the availability of its ROI Response Optimizer module, Bigfoot Interactive's ASP clients will also have access to the company's marketing automation utilities within the DREAM email technology user interface starting November 2004. The integration of the utilities module rounds out a focused effort to provide clients with added ease, flexibility and control to automate email communication efforts.

In a June 2004 report titled "The Best Email Marketing Service Providers," Forrester Research cited Bigfoot Interactive for its integration and automation strengths stating, "The vendor surfaces more functionality than most to enable automation of tasks like file transfers, thereby limiting the need for integration services to some extent. The vendor also provides a robust set of packaged APIs and packaged utilities that ease integration tasks. These utilities facilitate the automation of key communication processes, such as file, content, profile (and) reporting transfers."

"Our continued development and enhancement efforts are focused around real client needs and market opportunities," said Al DiGuido, CEO of Bigfoot Interactive. "It is this focus that continues to drive success and differentiate Bigfoot Interactive and our clients in the marketplace."

The integrated real-time ROI Response Optimizer and marketing automation utilities modules are part of Bigfoot Interactive's market leading DREAM platform. Over the past six months, Bigfoot Interactive was cited a market leader by both Forrester and JupiterResearch and is the only Email Service Provider to be cited a leader for two consecutive years. In addition, in August 2004, Bigfoot Interactive was named the Best Email Service Bureau in Click Z's Marketing Excellence Awards, a recognition also bestowed on the company in 2003.

For more information about Bigfoot Interactive, please visit our Web site at http://www.bigfootinteractive.com.

About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive.  Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

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