Epsilon Interactive Bolsters Expertise in Travel Sector
New Clients Apple Vacations and Amtrak Select Company to Run Email Campaigns and Automated Dialogs

NEW YORK - November 22, 2005 - Epsilon Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the addition of several premiere brands to an expanding client roster. Wins within the rapidly expanding online travel sector include Apple Vacations and Amtrak. According to Forrester Research's U.S. eCommerce Report, the online travel industry will reach $62.8 Billion in 2005 and is expected to nearly double to more than $119 Billion by 2010.

New clients will utilize Epsilon Interactive's flexible DREAMSM technology platform. In addition, clients will leverage Epsilon Interactive's marketing automation travel tool kit and delivery assurance services to further optimize their customer relationships and marketing ROI through ongoing relevant email dialogs and customer communication initiatives.

"It is critical that we talk to our customers when, where and how they want us to," said Kris Potter, vice president of marketing for Apple Vacations. "Epsilon Interactive's email technology platform, marketing automation solutions and strategic marketing services have allowed us to build interactive dialogs with our customers throughout the vacation booking process. As a result of our work together, we have seen a significant improvement in our click-through and conversions rates, which continue to surpass industry standards."

Epsilon Interactive offers pre-packaged industry-focused toolkits that combine multiple marketing automation modules around the specific needs of the travel industry. The company's unique marketing automation travel tool kit allows marketers to seamlessly integrate and automate email communications such as welcome messages, reservation confirmations, travel reminders, rewards updates and more based on a customer's specific profile, actions and/or preferences.

"Relevant, timely email communications are the staples of great customer-focused marketing and service initiatives," said Al DiGuido, Epsilon Interactive president and CEO. "The online travel market continues to set e-commerce records and leading travel brands now realize the impact and efficiency of email communications in driving online bookings, and improving customer satisfaction and loyalty through timely, service oriented messaging. We look forward to working with these leading brands on their email efforts to accelerate their success within this burgeoning marketplace."

In addition, clients gain access to Epsilon Interactive's proprietary mail relay server and marketing services including strategic consulting, creative, list acquisition, analytic services and more. Epsilon Interactive's proprietary mail relay server provides marketers with the flexibility to manage and optimize email delivery by domain and to adapt to frequently changing ISP requirements on the fly. Additional delivery optimization solutions consist of an array of suppression, hygiene, monitoring, consulting and reporting services - to form the most comprehensive offering for delivery assurance available today.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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