Bigfoot Interactive CEO Selected To Serve On The Direct Marketing Association's Ethics Policy Committee
- Al DiGuido Joins Esteemed Peer Group to Shape Guidelines and Policy Pertaining to Ethical Business Practices in Direct and Interactive Marketing Industry -
NEW YORK – November 30, 2004 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced Al DiGuido, CEO, was approved by the Executive Committee of The Direct Marketing Association's (The DMA) Board of Directors to serve on the association's Ethics Policy Committee. The committee recommends and promotes best practices and mandatory self-regulatory guidelines for The DMA's more than 5,200 members, which represent a broad range of organizations that employ direct and interactive marketing and the service industries that support them.
"I am honored to have been selected to join such an influential group during a pivotal time for the entire direct and interactive marketing industry," said DiGuido. "Spam, spyware, and other concerns have emerged as the biggest issues of the day and I am delighted to bring Bigfoot Interactive's unique perspective and expertise to these discussions as we continue to preserve and enhance the power, influence, and growth of this medium for years to come.
"Developments in this space move at a rapid pace, so timing is paramount and I'm eager to engage the issues with immediacy and make an active contribution to the advancement of guidelines and best practices that will help further distinguish legitimate marketers in the eyes of consumers," continued DiGuido. "The focus has to be on ensuring clear and conspicuous guidance that any marketer can understand, and any consumer will welcome."
In addition to his new involvement with The DMA Ethics Policy Committee, DiGuido remains an active participant in industry-shaping initiatives through affiliations with the Association for Interactive Marketing's Council for Responsible Email and the Direct Marketing Club of New York. He has taken a thought leadership role by introducing and proposing a range of solutions to address spam at a number of industry events, including the Federal Trade Commission's Spam Forum, and is regularly quoted in the press on industry issues and trends.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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