EPSILON INTERACTIVE NAMES TOM MCGRADE VICE PRESIDENT, BUSINESS OPERATIONS
Industry Veteran to Oversee and Support Continued Expansion

NEW YORK - December 6, 2005 - Epsilon Interactive, a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of media veteran Tom McGrade to the position of vice president, business operations. Specifically, McGrade will oversee the company's day-to-day operations as well as the continued build out of all systems and processes to support the company's expanding client roster and fast growth trajectory.

"The addition of Tom to the senior management team reinforces the importance and commitment we have made to clients in maintaining operational excellence as we continue to grow under the Epsilon brand," said Al DiGuido, president and CEO, Epsilon Interactive. "Tom's experience and proven track record in helping organizations and their clients succeed by leveraging technology, intelligence and process improvements will be instrumental as we enter the next phase of our growth."

Prior to Epsilon Interactive, McGrade held several positions at Ziff-Davis Media where he excelled in the specialized management of all financial and operational functions. Most recently, McGrade served as executive vice president, publishing operations, managing several publishing operations departments, new product development and assisting the company with its strategic M&A initiatives. He also held the titles of executive vice president, COO and general manager publishing. In these positions, McGrade headed up all publishing operations including circulation, manufacturing and business management, and set various group's budgets, forecasts and market analyses. He launched his Ziff Davis career with PC Magazine and before that was financial analysis manager for DoubleDay, Dell Publishing.

"I am thrilled to be part of the continued expansion of Epsilon Interactive operations and senior management team," Tom McGrade commented. "I look forward to contributing to the company's impressive growth through the development and implementation of systems and reporting that support our business and client's needs."

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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