BIGFOOT INTERACTIVE RESPONDS TO THE NEW CAN-SPAM LAW
NEW YORK – December 18, 2003 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, responded to the new CAN-SPAM law, which was signed by President Bush today.
"Bigfoot Interactive applauds the new CAN-SPAM law, which creates one national standard and tough penalties against predatory and abusive commercial email practices," said Al DiGuido, CEO of Bigfoot Interactive. "The CAN-SPAM law is merely the beginning of the fight against Spam. Technology, education and enforcement must work in tandem to build upon the law to form a truly effective solution against Spam. In addition, ISPs, email service bureaus and legitimate marketers need to assess the viability of implementing a commercial email solution which can serve as a financial barrier to those looking to exploit the efficiency of this emerging medium. Ultimately, if all stakeholders work together to do what's right for consumers by eliminating Spam, the industry will benefit."
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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