Bigfoot Interactive Expands Sales And Marketing Team To Further Accelerate Its Market Leadership And Growth

- New Director of Marketing and Midwest Regional Manager Join Industry Thought Leaders -

NEW YORK - December 21, 2004 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced two key management appointments. Mary Beth Keelty steps into the newly created director of marketing post and Joe Lampertius joins as midwest regional manager as Bigfoot Interactive expands its sales and marketing operations to support its continued increased visibility in the marketplace.

"The addition of both Mary Beth and Joe signals our ongoing commitment to bolstering our growth, client support and presence in the industry," said Al DiGuido, CEO of Bigfoot Interactive. "We have significant momentum behind us right now and their extensive sales and marketing backgrounds, combined with their expertise in business development and client/sales support will be critical as we take our company to the next level. We are delighted to have them both on board."

With over nine years of marketing experience, Keelty will be responsible for managing sales support, knowledge management and event planning. Keelty comes from a successful run at Fujitsu Consulting, the North American services arm of the technology giant, Fujitsu. There she held several management titles, most recently as marketing director. Her impressive experience includes hands-on marketing, events, strategy, sales support and business development efforts for a variety of technology and marketing services products under the Fujitsu portfolio. Keelty received her Bachelor"s Degree from Fairfield University and will be based in New York City reporting to Bigfoot Interactive CMO, Michael Della Penna.

"Bigfoot Interactive"s industry leadership, product and service offerings and best practice initiatives continue to attract leading marketers," said Keelty. "This is an exciting time for the company and I am thrilled with the opportunity to offer my perspective to further accelerate Bigfoot Interactive"s leadership status in this rapidly expanding market."

Lampertius brings more than fifteen years of marketing and sales experience to the Bigfoot Interactive management team and will be responsible for servicing, growing and managing the company"s client base in the Midwest region. The current client roster includes leading financial services, retail and media brands. Lampertius comes to Bigfoot Interactive from Valassis, a corporation generating nearly a billion dollar in revenues that offers a wide range of direct marketing services to leading retailers, consumer packaged goods companies and technology companies. Here he served as director of business development and general manager for Valassis" Hispanic division, leading global business development initiatives and identifying Hispanic marketing prospects. In addition, he was instrumental in developing the foundation for Valassis" current One to One loyalty marketing division. Prior, Lampertius led sales, strategic marketing and brand development efforts in the retail and beverage industries through management positions at Carhartt Clothing Company and The Stroh Brewery Company. He earned his MBA and Bachelor"s Degree from Michigan State University and will report to Jason Simon, Director of Strategic Sales.

"Bigfoot Interactive"s ability to attract the most innovative and respected brands across a variety of industries is a testament to its flexible offering and talent. I am excited to be part of a company that continues to listen to its clients to build industry-leading solutions that meet the specific needs and challenges of its clients. I look forward to contributing to Bigfoot Interactive"s continued success for many years to come," said Lampertius.

About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive.  Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

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