The Direct Marketing Association Bestows Top Creative Honor on Epsilon

Epsilon Receives the Prestigious ECHO Award for its Midas International Customer Retention Program Two Years Running

WAKEFIELD, MASS. – October 27, 2005 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, today announced that for the second consecutive year, its Midas International customer retention program received the distinguished ECHO Award from the Direct Marketing Association. The Echo Award is recognized worldwide as showcasing the best in creative strategy. The Echo Award was presented to Epsilon at the DMA's 88th Annual Conference and Exhibition in Atlanta, GA.

"Epsilon prides itself on crafting creative strategies that drive results and deepen customer relationships and loyalty," said Mike Iaccarino, president and chief executive officer of Epsilon. "Acknowledgment from the Direct Marketing Association speaks to our strength in understanding the primary drivers behind customer loyalty and creating relevant, innovative marketing programs that not only speak to the customers' needs but also reaches them on an emotional level."

As a long-term partner of Midas, Epsilon devised and executed a strategy to help Midas increase the frequency of visits from its current customer base, capitalize on cross-selling opportunities and gain a share of customers' automotive repair spending. Overall, this highly targeted campaign delivered dramatic results for the client. The creative campaign also fueled a 10 percent growth in customer visits, a significant increase in such a competitive retail market.

"Epsilon's unique approach aligns a targeted marketing strategy with cutting-edge creative and direct response expertise to build brand and response," said Karen Dobbs, vice president and executive creative director of Epsilon's Dallas office. "This latest accolade is a tribute to the contributions of an outstanding creative team that consistently delivers fresh ideas that get results."

The Echo Award follows other prestigious creative awards received by Epsilon recently, including Gold Awards from the Financial Communications Society, HSMAI and New England Direct Marketing Association, and a Silver MAXI Award from the Direct Marketing Association of Washington.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships and marketing ROI. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle. Epsilon is an Alliance Data company.

In September 2005, Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon maintains principal offices in Boston, Dallas, New York, St. Louis and Washington, D.C.

For more information see www.epsilon.com.

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