Epsilon Achieves Accolades for Customer Loyalty and Customer Acquisition Direct Mail Campaigns

More than a Dozen Prestigious Awards Received from NEDMA, FCS and HSMAI

WAKEFIELD, MASS. – July 11, 2005 – Epsilon, a leading relationship marketing company, today announced that it recently received more than a dozen esteemed awards from the New England Direct Marketing Association (NEDMA), the Hospitality Sales & Marketing Association International (HSMAI) and the Financial Communications Society (FCS). The company was recognized for campaigns on behalf of organizations including Hilton HHonors®, BMC Software, KeyBank and Capital One.

Epsilon CEO, Mike Iaccarino, attributes the company's success to its dedication to offering clients innovative solutions that enhance customer loyalty and enable customer acquisition.

"It's an honor to be recognized by three such prestigious organizations for our creative excellence," said Iaccarino. "At Epsilon, we understand the importance of new ideas and creative solutions, so we're constantly challenging ourselves to develop innovative campaigns that drive profitable customer behavior. We couldn't be happier to receive these awards for work that we love to do."

Hilton HHonors "My Way" Program
Epsilon won a Gold NEDMA Award for Creative Excellence in the Interactive category and a HSMAI Adrian Award for Web Creative and Marketing Excellence for its work on the Hilton HHonors campaign. A division of The Hilton Hotels focused on member loyalty and rewards, Hilton HHonors commissioned Epsilon to design, build and manage an advanced loyalty technology platform to better serve the unique needs of its customers. The "My Way" program recognizes high-value guests by rewarding them for their stay and acknowledging their loyalty by offering an amenity of their choice. Epsilon was successful in creating a program that helps Hilton HHonors increase customer loyalty and enhance overall satisfaction for its most valuable guests.

BMC Software
NEDMA also honored Epsilon with a Gold award in the Business-to-Business category for its work with BMC Software. Epsilon helped BMC break through the clutter received by C-level executives at Fortune 1000 companies and explain the key benefits of BMC Business Service Management. By teaming with Epsilon, BMC Software was able to better communicate how its solutions can tear down the walls between IT initiatives and business goals.

Financial Services
Epsilon's exceptional work in the financial services industry earned two Silver awards from NEDMA as well a Gold and Bronze Portfolio Awards from FCS in the Direct Marketing, Business-to-Business category.

These awards recognized a solicitation mailing Epsilon designed for Capital One as well as a high-end dimensional direct mail piece that helped KeyBank build awareness in a competitive market. The KeyBank mailer helped educate top decision makers about the bank's solutions for middle-market companies. By standing out among the barrage of communications from other banks, the direct mail piece helped KeyBank secure in-person appointments with prospects in order to educate potential commercial banking clients on how to take advantage of their existing credit line rather than applying for new credit vehicles.

About Epsilon
Epsilon is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon's services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C.

For more information see www.epsilon.com.

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