Epsilon Tapped By BMC Software for Relationship Building Programs
Epsilon brings industry-leading relationship marketing to BMC's C-level outreach
WAKEFIELD, Mass. - June 10, 2004
- Epsilon, a leading relationship marketing company, today announced that it has been selected by BMC Software, Inc. [NYSE: BMC], a leading provider of enterprise management solutions, to provide strategic and analytical capabilities to help BMC maximize sales through highly targeted customer cross-sell and acquisition programs.
"BMC’s focus on business service management to help customers manage their IT infrastructure from a business perspective places the organization at the forefront of the changing technology software and services market," said Mike Iaccarino, Epsilon’s President and Chief Executive Officer. "We look forward to working with BMC’s marketing team to help them create, execute and analyze innovative, results-driven relationship marketing programs."
For Epsilon, the BMC Software win represents the latest in a series of new client acquisitions. Epsilon will provide direct marketing strategic planning, creative and analytic services for BMC’s prospect lead generation and lead management efforts targeting corporate IT executives.
About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company
that helps clients create measurable business results through
integrated marketing services. Epsilon is committed to maximizing the
value, growth and loyalty of clients' customer and prospect portfolio
through core services including data analysis, multi-channel direct
communications and database marketing. Epsilon services enable clients
to build enduring customer relationships by identifying marketing
opportunities and creating actionable customer insight. Founded in
1969, Epsilon maintains offices in Boston, Dallas, St. Louis and
Washington, D.C. Relizon acquired Epsilon in 2001.
About Relizon
Relizon helps customers achieve measurable results through business
process improvements in document management, billing, and relationship
marketing. Through serving more than 12,000 customers across a wide
variety of industries for nearly 20 years, Relizon has created an
unbeatable portfolio of "best practices" in each of its solution areas.
Customers who source key processes from Relizon are better able to meet
business objectives, whether it's improved cash flow, revenue growth,
or bottom-line savings. Applying a unique combination of deep process
knowledge, operational expertise, and attention to detail, Relizon
solves business communications problems and delivers measurable
results, year after year.
Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.
About BMC Software
BMC Software, Inc. [NYSE:BMC], is a leading provider of enterprise management solutions that empower companies to manage IT from a business perspective. Delivering Business Service Management, BMC Software solutions span enterprise systems, applications, databases and service management. Founded in 1980, BMC Software has offices worldwide and fiscal 2004 revenues of more than $1.4 billion. For more information about BMC Software, visit www.bmc.com.
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Contact: Kam Hashim, 617-619-9803
khashim@bcww.com