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Epsilon Tapped By BMC Software for Relationship Building Programs

Epsilon brings industry-leading relationship marketing to BMC's C-level outreach

WAKEFIELD, Mass. - June 10, 2004 - Epsilon, a leading relationship marketing company, today announced that it has been selected by BMC Software, Inc. [NYSE: BMC], a leading provider of enterprise management solutions, to provide strategic and analytical capabilities to help BMC maximize sales through highly targeted customer cross-sell and acquisition programs.

"BMC’s focus on business service management to help customers manage their IT infrastructure from a business perspective places the organization at the forefront of the changing technology software and services market," said Mike Iaccarino, Epsilon’s President and Chief Executive Officer. "We look forward to working with BMC’s marketing team to help them create, execute and analyze innovative, results-driven relationship marketing programs."

For Epsilon, the BMC Software win represents the latest in a series of new client acquisitions. Epsilon will provide direct marketing strategic planning, creative and analytic services for BMC’s prospect lead generation and lead management efforts targeting corporate IT executives.

About Epsilon
Epsilon, a Relizon company, is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Dallas, St. Louis and Washington, D.C. Relizon acquired Epsilon in 2001.

About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.

Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.

About BMC Software
BMC Software, Inc. [NYSE:BMC], is a leading provider of enterprise management solutions that empower companies to manage IT from a business perspective. Delivering Business Service Management, BMC Software solutions span enterprise systems, applications, databases and service management. Founded in 1980, BMC Software has offices worldwide and fiscal 2004 revenues of more than $1.4 billion. For more information about BMC Software, visit www.bmc.com.

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Contact: Kam Hashim, 617-619-9803
khashim@bcww.com

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Related Links

Epsilon
Epsilon International is the international arm of Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services.

Alliance Data
Epsilon is a subsidiary of Alliance Data. Alliance Data is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies.