BMC Software Selects Epsilon as Direct Marketing Agency of Record

Global Enterprise Management Solutions Provider Taps End-to-End Capabilities of Epsilon and Epsilon Interactive for Fully Integrated Marketing Solution

WAKEFIELD, MA, September 25, 2006 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, today announced a multi-year contract with BMC Software to serve as its direct marketing agency of record.  BMC is among an expanding group of companies now taking advantage of the full end-to-end capabilities of Epsilon and Epsilon Interactive including consulting services, creative development, direct mail and email marketing execution.

“Through a combination of acquisition and strategic growth, Epsilon has built a completely integrated marketing offering that gives our clients access to a wide range of multi-channel, best-of-breed marketing solutions,” said Mike Iaccarino, president and chief executive officer of Epsilon. “This engagement with BMC demonstrates the depth and breadth of our capabilities, and highlights the growing importance of building innovative, creative marketing programs that leverage customer insight to drive results.”

Having relied since 2003 on Epsilon’s analytics solution to better understand the needs, behaviors, preferences, expectations and economics of its worldwide customer base, BMC selected Epsilon based on its industry-leading email technology platform, award-winning creative and demonstrated ability to build customer loyalty with relevant and targeted integrated marketing programs.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969, Epsilon is an Alliance Data company. For more information see www.epsilon.com.