WAKEFIELD, MA. –August 1, 2006 – Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, today announced that Michael Della Penna, Epsilon’s chief marketing officer, has been recognized by BtoB magazine’s“Who’s Who” list of 100 top executives. The magazine honored Della Penna as one of a select group of marketing leaders that “consistently perform at the top of their game.” Della Penna’s outstanding record of innovative marketing initiatives and his contributions to industry email marketing best practices have earned him four listings on the elite list over the last five years.  This latest recognition marks the fifth consecutive year in which an executive from Epsilon/Epsilon Interactive has been named to this prestigious list.

Della Penna has been a driving force in positioning Epsilon Interactive as an elite marketing services leader.  Della Penna spearheads Epsilon’s and Epsilon Interactive's strategic marketing, branding, market positioning, lead generation and communications efforts, as well as Epsilon Interactive’s ISP/Government relations.  Della Penna is committed to the development of successful integrated marketing programs that leverage customer insight to optimize customer relationships and grow marketing ROI.

“I am honored to be named to BtoB’s “Who’s Who in B-to-B” list,” said Della Penna. “Epsilon Interactive is committed to shaping industry standards and best practices and I am excited to be part of a growing marketing services organization that is at the forefront of an ever-changing integrated marketing market place.  The acquisition and integration of Bigfoot Interactive and DoubleClick Email Solutions (now Epsilon Interactive) demonstrates the enormous enthusiasm Epsilon has for the rapidly growing email space and underscores the growing importance of multi-channel integrated marketing program that leverage data and customer insight to drive relevance and results for leading brands worldwide.”

Della Penna has been instrumental in creating industry-wide email marketing best practices. Two years after the Federal Trade Commission (FTC) announced its CAN-SPAM Act: Requirements for Commercial Emailers, Della Penna was selected to share his views on the effectiveness of the report with the FTC. Under Della Penna’s leadership, Epsilon Interactive was a founding organizer and only Email Service Provider to be on the Program Steering Committee for the industry’s first Email Authentication Summit in July 2005. Currently, Della Penna serves as Chair of the Direct Marketing Association Council for Responsible Email. Most recently, Epsilon became the first major Email Service Provider to join the Messaging Anti Abuse Working Group (MAAWG), a global organization focusing on preserving electronic messaging from online exploits and abuse.  He is also a founding board member of the DMA’s Interactive Marketing Advisory board (IMAB).

BtoB chose 100 individuals from 11 categories: marketers, agencies, creative, direct,  database, e-mail, search marketing, business media, services/tech, public relations, analysts and associations. Nominations were submitted by readers, marketing organizations, industry experts and our editorial staff.

About Epsilon
Epsilon is a leading provider of multi-channel marketing services, technologies and database solutions. Through its combination of client-centric marketing solutions, Epsilon helps leading companies understand, measure, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes marketing strategy, creative, data, technology, analytics and distribution services to produce multi-channel marketing programs that generate measurable results throughout the customer lifecycle.

In September 2005 Epsilon acquired Bigfoot Interactive (now Epsilon Interactive), the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Epsilon Interactive now serves as Epsilon's key offering in the interactive marketing and communications space. Founded in 1969 Epsilon is an Alliance Data company.

For more information see www.epsilon.com.

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